Job Description

Job Title: Sales Officer

Location : Chennai

Employment: Full time / on roll

Role Overview: Sales Executive

The individual will execute sales strategies, ensure regulatory compliance, and contribute to

the region's overall business performance. A keen understanding of gold loan processes and

local market dynamics is essential. The role requires high energy, field mobility, and strong customer-first approach.

Key Responsibilities:

Drive New Customer Acquisition
Proactively identify and onboard new clients for gold loan products through structured

field engagements, strategic referral networks, and localized promotional campaigns.

Client Engagement & Product Presentation
Conduct in-person client consultations and deliver compelling product demonstrations

to articulate the value proposition and generate incremental business.

Sales Strategy Execution
Implement targeted sales and marketing initiatives to catalyze business expansion

within the designated territory, in alignment with organizational growth objectives.

Relationship Management & Service Excellence
Cultivate enduring customer relationships by ensuring seamless service delivery, timely

support, and high levels of client satisfaction.

Operational & Compliance Adherence
Ensure full compliance with regulatory frameworks and internal standard operating

procedures, particularly in documentation, verification, and process execution.

Gold Evaluation & Verification
Accurately assess gold ornaments for weight, purity, and karat value using calibrated

tools and standardized testing protocols.

Market Intelligence & Product Knowledge
Remain continuously informed about prevailing gold loan policies, lending norms,

industry best practices, and competitor offerings to stay ahead in the market.

Bank Relationship Management
Foster and maintain effective working relationships with partner banks, facilitating

collaborative business development and joint customer engagement.

Balance Transfer Management
Oversee the end-to-end execution of gold loan balance transfers -- from case initiation

and fund disbursement to coordination with banking personnel and timely fund

settlements.

Ideal Candidate Profile

:

The ideal candidate is a motivated and result-oriented sales professional with 1-3
years of field experience, preferably in gold loans, financial services, NBFCs, or

microfinance.

Candidate should possess strong communication and interpersonal skills, with the
ability to build trust-based relationships in local markets.

A working knowledge of gold evaluation, KYC procedures, and loan documentation is highly desirable.
Local language fluency and a customer-centric mindset are essential for success in

this role.

Familiarity with local geography and the ability to travel extensively within assigned
territory. (Bike & Driving License Mandatory)

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Provident Fund
Work Location: In person