Job Description

Location:

Gurgaon (Primary) + Adjacent NCR Markets

Company Overview

Qualanza

is a consumer-focused company operating in the premium and mass-premium lifestyle space.
Its flagship brand

HiLEDER

is a

pure / genuine leather fashion brand

, offering a wide range of leather bags, wallets, travel goods, laptop bags, backpacks, women's handbags, slings, clutches, and leather jackets.

HiLEDER is positioned in the

mass-premium segment

, combining authentic leather craftsmanship with contemporary design, and is expanding its

offline General Trade (GT)

presence across key urban markets in India.

As part of this expansion, we are looking to strengthen our

offline GT footprint in Gurgaon

, followed by adjacent NCR markets, through disciplined execution, strong dealer relationships, and sustainable sell-through.

Role Summary

The

Sales Officer - General Trade (Offline)

will be responsible for building and scaling HiLEDER's

offline GT business

, with

Gurgaon as the top-priority market

and adjacent NCR clusters developed in a phased manner.

The role requires a

hands-on field operator

with strong understanding of

leather fashion retail

, capable of working in a

hybrid distribution model

(distributor-led in some clusters and direct dealer billing in others).

The core mandate is to drive

profitable secondary sales

, ensure healthy inventory rotation, expand assortment presence, and build a strong base of repeat-ordering dealers -- not just push primary billing.

Key Responsibilities

:

1. General Trade Sales & Sustainable Growth - Core Mandate

Drive offline GT expansion for HiLEDER with

Gurgaon as the primary focus market.

Achieve consistent secondary sales growth through disciplined dealer activation and replenishment. Build a healthy base of active and repeat-ordering dealers across leather and lifestyle retail formats. Ensure growth is sustainable, inventory-led, and margin-aligned -- not scheme-driven or push-based.

2. Distribution & Dealer Network Expansion

Appoint, onboard, and manage

GT distributors

in assigned NCR clusters where applicable. Drive

direct dealer onboarding in Gurgaon

, especially in high-potential leather, bag, travel, and lifestyle stores. Expand numeric distribution selectively, ensuring each outlet is relevant for mass-premium genuine leather products. Maintain distributor and dealer discipline on ordering cycles, credit exposure, and stock rotation.

3. Assortment Placement, Secondary Sales & Inventory Hygiene

Ensure optimal

assortment width and depth

per outlet across categories
o Bags, wallets, travel goods, laptop bags

o Backpacks, sling bags, clutches, women's handbags

o Leather jackets

Drive secondary sales through:
o Sell-through reviews

o Replenishment planning

o Identification and correction of slow-moving SKUs

Actively monitor inventory ageing at distributor and dealer level and take corrective actions.

4. Market Working, Beat Planning & Field Execution

Follow a

cluster-based market working model

suited to leather fashion GT (not FMCG-style rigid beats). Plan weekly market coverage focusing on:
o Active dealers

o High-potential replenishment accounts

o New outlet conversion

Maintain strong on-ground relationships through regular market visits and dealer interactions.

5. Seasonal Selling, Launches & In-Store Execution

Support seasonal demand cycles including:
o Festive periods

o Wedding and gifting seasons

o Travel season demand

Execute new product and category launches in existing and new outlets. Ensure basic in-store execution and display hygiene across active dealers. Coordinate

selective visual merchandising

initiatives for high-potential stores, where required.

6. Market Intelligence & Competitive Tracking

Track competing leather and lifestyle brands on:
o Pricing and margins

o Assortment strategies

o Dealer engagement models

Share regular market feedback, retailer insights, and competitive intelligence with management.

Candidate ProfileExperience & Background:

2-5 years of experience in leather fashion, lifestyle, accessories, or premium consumer goods GT. Strong on-ground familiarity with Gurgaon GT markets; NCR exposure preferred. Experience working with distributor-led and/or direct dealer billing models. Proven ability to build dealer networks and drive repeat secondary sales.

Skills & Competencies:

Strong understanding of offline retail dynamics in leather and lifestyle categories. High field orientation with

60-70% market working

expected. Commercial awareness of margins, credit norms, inventory risk, and sell-through. Relationship-led selling mindset with ability to manage premium retailers.

Education:

Graduate - mandatory MBA - preferred (not mandatory)

Compensation:

Competitive and aligned with market standards Based on experience and prior GT exposure

Joining

Immediate or short-notice candidates preferred
Job Types: Full-time, Permanent

Benefits:

Cell phone reimbursement Commuter assistance Flexible schedule Work from home
Application Question(s):

Do you have experience selling pure, genuine leather products in the offline market through distributors and retailers?
Education:

Diploma (Preferred)
Experience:

Retail sales: 2 years (Preferred) Fashion retail: 2 years (Preferred)
Location:

Gurgaon, Haryana (Preferred)
Work Location: Remote