Job Description

Company Overview

Ajanta Soya Limited was incorporated on January 13, 1992, under the Companies Act, 1956. The company is a prominent player in the manufacturing of Vanaspati, Cooking Oils, and Specialty Fats, with a primary focus on products such as biscuits, puffs, pastries, and other applications. With a strong presence in the market for over 3 decades, ASL has demonstrated continuous expansion, industry leadership, and a commitment to delivering high-quality products.

Job Overview

The Sales Officer Area (Oil) is responsible for driving sales growth in the assigned territory, managing distributor relationships, ensuring market penetration of oil products, and achieving sales targets. The Sales Officer will develop and maintain customer relationships, monitor market trends, implement sales strategies, and ensure timely collection of receivables while adhering to company policies and procedures.

KRA & KPI

Key Result Areas (KRA)

Key Performance Indicators (KPI)

Achieve Monthly Sales Targets % Sales Target Achievement


Maintain Distributor Network % Distributor Retention Rate


Ensure Timely Collection % Outstanding Above 30 Days


Market Share Growth % Market Share Increase


New Customer Acquisition Number of New Customers Added


Route Coverage % Route Coverage Achieved


Stock Management at Distributors % Stock Out Instances


Promotional Activities Implementation % Promotional Schemes Executed

Protocols

Visit assigned territory as per planned route schedule Review and monitor distributor performance on weekly basis Update and submit daily sales reports and market intelligence Conduct regular stock checks at distributor points Implement promotional schemes and marketing activities as per company guidelines Ensure timely collection of receivables from distributors Monitor competitor activities and pricing in the market Maintain good relationships with key customers and distributors

Role Tasks

1. Sales Management

Achieve monthly and quarterly sales targets for assigned territory

Develop and execute territory-specific sales strategies

Monitor daily sales performance and take corrective actions

Ensure proper product mix and focus on high-margin products

2. Distribution Management

Maintain and expand distributor network in assigned area

Ensure adequate stock levels at distributor points

Monitor distributor performance and provide necessary support

Conduct regular distributor meets and training sessions

3. Market Development

Identify and develop new market opportunities

Acquire new customers and expand existing customer base

Conduct market surveys and competitor analysis

Implement market penetration strategies

4. Customer Relationship Management

Build and maintain strong relationships with key customers

Address customer queries and complaints promptly

Provide product information and technical support

Ensure customer satisfaction and loyalty

5. Collection Management

Monitor and ensure timely collection of receivables

Maintain aging analysis of outstanding amounts

Take necessary actions to reduce bad debts

Coordinate with accounts team for collection issues

6. Reporting and Documentation

Submit daily sales reports and market intelligence

Maintain accurate records of customer interactions

Prepare monthly territory performance reports

Update CRM system with relevant customer information

Skills Required

Proficiency in MS Office (Excel, Word, PowerPoint) Strong communication and negotiation skills Customer relationship management abilities Sales planning and execution skills Market analysis and reporting capabilities Problem-solving and decision-making skills

Knowledge

Strong understanding of cooking oil market and customer preferences Knowledge of distribution channels and trade practices Familiarity with sales processes and CRM systems Understanding of pricing strategies and promotional activities Knowledge of competitor products and market dynamics * Awareness of food safety and quality standards