Job Description

Job Title: Sales Officer - FMCG (Ghee, Honey, Staples)

Industry:

FMCG / Food Products / Organic Staples

Experience Required:

2-5 years in FMCG sales

Job Summary:

We are looking for a proactive and field-driven

Sales Officer

to support the growth of our FMCG product range, including

ghee, honey, pulses, and staples

. The ideal candidate should have hands-on experience in field sales, be capable of handling distributors and retailers, and possess an understanding of

general trade

,

modern trade (MT)

, and

emerging channels

like

q-commerce

.

The Sales Officer will be responsible for

market coverage, order generation, distributor coordination,

and executing trade promotions as per the company's strategy.

Key Responsibilities:

Sales Execution

Generate primary and secondary sales as per assigned targets. Achieve numeric and weighted distribution goals in the assigned territory. Ensure regular order booking and billing through distributor channels.

Retail & Market Coverage

Visit outlets as per the beat plan to ensure availability, visibility, and activation. Expand retail coverage and improve market penetration in assigned areas.

Distributor & Trade Management

Coordinate with distributors for stock availability, order processing, and claims. Monitor distributor ROI and ensure healthy stock rotation.

Reporting & Insights

Maintain accurate daily sales reports, beat plans, and outlet coverage data. Share market intelligence and competitor insights with ASM.

Visibility & Merchandising

Ensure timely deployment of POSM and visibility elements at retail outlets. Support new product launches, schemes, and local-level activations.

Experience:

2-5 years of experience in the FMCG field sales. Experience in handling

food category products

like staples, oil, ghee, honey, etc. Exposure to

GT, MT, or Q-commerce

is a plus.

Education:

Graduate in any discipline (B.Com / BBA / BA / B.Sc) MBA or a PG Diploma in Sales/Marketing is an added advantage.

Skills:

Strong interpersonal and communication skills Good knowledge of local geography and trade practices Basic Excel/reporting skills and smartphone proficiency Target-oriented and self-motivated
Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

Food provided Health insurance Provident Fund
Schedule:

Day shift Fixed shift
Experience:

FMCG Sales : 3 years (Required)
Location:

Anand, Gujarat (Required)
Willingness to travel:

100% (Required)
Work Location: In person