Job Description

1. Market Positioning & Target Audience

Define your core customer segments:

Hospitals & Clinics(private & government)
Nursing homes & long-term care facilities*

Diagnostic centers & rehabilitation clinics*

Medical distributors & procurement companies*

Architects & healthcare project managers*

Position your brand as:

> "Reliable, ergonomic, and durable medical furniture designed for safety, comfort, and compliance."

Highlight certifications (ISO, CE, FDA, etc.), durability, and hygiene standards -- these are top decision factors.

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2. Sales Strategy

A. Direct Sales (B2B)

Build relationships with hospital procurement officers and healthcare architects*.

Offer product demos or free trialsfor flagship items.
Attend or sponsor medical trade shows & healthcare expos*.

Maintain a CRM (Customer Relationship Management)system to track leads and follow-ups.
B. Distributor Partnerships

Appoint regional distributorsfor hospital and clinic supplies.
Offer volume-based incentives and co-branded marketing support*.

C. Tender Participation

Register with government health departments and large hospital chainsto participate in tenders.
Maintain a detailed product catalogwith specifications, compliance certificates, and warranty details.
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3. Digital Marketing Strategy

Website

Professional, mobile-friendly site showcasing:
Product categories
Technical specs & certifications
Case studies and testimonials
Inquiry form and contact info
SEO & Content Marketing

Target keywords like:
"Hospital furniture suppliers," "ICU bed manufacturer," "medical trolley price," "clinic furniture."

Publish blogs on topics like:
"How to Choose the Right Hospital Bed for Your Facility"
"Ergonomic Design in Medical Furniture: Why It Matters"
Social Media (LinkedIn, Facebook, Instagram)

Share photos, product launches, and hospital installations.
Use LinkedInto connect with healthcare administrators and distributors.
Email Marketing

Send monthly newsletters with:
New product highlights
Case studies
Special offers or tenders
Video Marketing

Create short videos (30-90 sec) showing:
Product features & demonstrations
Assembly and cleaning guides
Testimonials from satisfied hospitals
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4. Branding & Trust-Building

Display certifications, ISO standards, and test reportsprominently.
Offer after-sales support and maintenance packages*.

Provide customized furniture solutionsfor different facility needs.
Use before-and-after visualsof installations.
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5. KPIs to Track

Number of qualified leads per month
Conversion rate from inquiries to purchase orders
Website traffic and SEO rankings
Distributor performance (sales growth, region coverage)
Customer satisfaction and repeat orders
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Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Work Location: In person