Job Description

Job Summary

The Sales & Marketing Manager is responsible for developing and executing sales and marketing strategies to drive revenue growth, expand market presence, and strengthen brand positioning. This role involves leading the sales team, managing marketing initiatives, building key customer relationships, and ensuring achievement of business targets.

Key ResponsibilitiesSales Strategy & Revenue Growth

Develop and implement sales strategies aligned with company objectives Set sales targets, forecasts, and budgets Drive new business development and key account management Monitor sales performance and take corrective actions to achieve targets Lead price negotiations and approve deals within authority limits

Marketing Strategy & Brand Development

Plan and execute marketing campaigns (digital, social media, print, exhibitions, promotions) Strengthen brand visibility and market positioning Analyze market trends, customer behavior, and competitor activity Optimize lead generation and conversion strategies Manage marketing budgets and ROI tracking

Team Leadership & Management

Recruit, train, motivate, and manage sales and marketing teams Define KPIs, performance metrics, and incentive plans Conduct regular performance reviews and coaching sessions Build a high-performance, target-driven culture

Customer & Channel Management

Develop and maintain strong relationships with key customers, dealers, and channel partners Handle escalated customer issues and ensure resolution Identify and develop new distribution channels and territories

Planning, Reporting & Coordination

Prepare sales forecasts, MIS reports, and management dashboards Coordinate with production, warehouse, accounts, and logistics teams Ensure CRM discipline and accurate sales data reporting Support business planning and strategic decision-making

Required Skills & Competencies

Strong leadership, communication, and negotiation skills Strategic thinking with execution capability Deep understanding of sales funnels, marketing channels, and customer lifecycle Data-driven decision-making and analytical ability Proficiency in CRM, ERP, and MS Office tools

Qualifications

Bachelor's degree in Business Administration, Marketing, or related field MBA in Sales & Marketing preferred

Experience

5-10 years of experience in sales and marketing Proven track record of achieving revenue and growth targets Industry-specific experience preferred

Work Environment

Office-based with regular field visits and travel May require participation in exhibitions, events, and client meetings

Key Performance Indicators (KPIs)

Revenue growth and profitability Market share expansion Lead conversion rate and customer acquisition cost Team performance and target achievement Brand visibility and campaign ROI
Job Types: Full-time, Permanent, Fresher

Pay: ₹310,000.00 - ₹400,000.00 per year

Benefits:

Provident Fund
Work Location: In person