Job Description

1. Sales & Admissions Management

Manage end-to-end admissions process for online courses. Convert inquiries from calls, WhatsApp, website forms, and social media. Counsel students and parents on course features, pricing, and benefits. Achieve monthly and quarterly enrollment targets. Maintain CRM data, follow-up logs, and lead status updates. Improve conversion rates through structured follow-ups and communication plans.

2. Lead Generation & Growth Initiatives

Plan and execute online lead-generation strategies (Google Ads, Meta Ads, SEO). Collaborate with digital marketing agencies or internal teams. Develop partnerships with schools, tutors, coaching centers, and online communities. Drive referral programs and influencer collaborations to boost leads.

3. Digital Marketing & Campaign Management

Plan and oversee digital campaigns on Facebook, Instagram, Google, YouTube, etc. Manage content creation: posts, creatives, videos, landing pages, emailers. Run performance marketing campaigns and track analytics. Improve cost per lead (CPL) and overall campaign ROI. Manage social media presence and content calendar for the brand.

4. Brand Building & Communication

Ensure consistent and engaging branding across all online platforms. Oversee website content, blogs, testimonials, and student success stories. Manage online reviews, ratings, and reputation management. Promote free demo classes, webinars, workshops, and events.

5. Reporting & Analytics

Prepare daily/weekly/monthly reports on leads, conversions, revenue, and CPL. Monitor KPIs like lead quality, conversion rate, retention, and revenue growth. Conduct competitor analysis and market research to identify opportunities. Recommend strategies based on performance insights.

6. Coordination & Team Leadership

Lead and guide sales executives, telecallers, and marketing team members. Coordinate with operations team for smooth onboarding of enrolled students. Work with academic team to schedule demo classes and promote upcoming batches.

7. Customer Experience & Relationship Management

Maintain high responsiveness to inquiries across all digital channels. Ensure excellent communication and support during the admissions journey. Build long-term relationships with students and parents for referrals.

8. Compliance & Documentation

Ensure proper documentation of admissions, fee records, and communication logs. Follow ethical and transparent sales practices. Ensure compliance with company policies and guidelines.

Skills Required

Strong communication and counselling skills Social media & digital marketing understanding CRM and lead management experience Team leadership and target-driven mindset Analytical thinking and problem-solving ability
Job Types: Full-time, Part-time, Permanent, Fresher

Pay: ?11,060.58 - ?51,724.53 per month

Expected hours: 54 per week

Benefits:

Paid sick time Paid time off Provident Fund Work from home
Work Location: Remote