Job Description

As a Marketing Executive for the food industry focusing on both HoReCa (Hotels, Restaurants, and Catering) and Modern Trade, you're in a role that requires a blend of strategic thinking, industry knowledge, and marketing expertise. Here's a comprehensive guide to help you succeed in this role:

Key Responsibilities

Market Analysis and Research:

Analyze market trends, consumer preferences, and competitive landscape. Conduct research to identify new opportunities and potential gaps in the market.

Strategic Planning:

Develop marketing strategies tailored for the HoReCa sector and Modern Trade channels. Set clear objectives and KPIs to measure the effectiveness of marketing initiatives.

Campaign Development:

Create targeted marketing campaigns for different segments within HoReCa and Modern Trade. Develop promotional materials, advertisements, and digital content.

Brand Management:

Ensure consistent brand messaging across all channels. Develop and maintain strong relationships with key clients and stakeholders.

Sales Support:

Collaborate with the sales team to develop sales strategies and support their efforts. Create materials and tools to assist in closing deals and increasing sales.

Event Management:

Organize and coordinate promotional events, trade shows, and food exhibitions. Plan and execute product launches and special promotions.

Customer Engagement:

Implement strategies to engage and retain customers. Gather and analyze customer feedback to improve products and services.

Budget Management:

Manage the marketing budget effectively, ensuring optimal allocation of resources. Monitor expenses and adjust strategies as needed to stay within budget.

Skills and Competencies

Industry Knowledge:

Understand trends and challenges within the food industry, specifically HoReCa and Modern Trade. Keep abreast of industry regulations and standards.

Marketing Expertise:

Proficiency in digital marketing, social media, and traditional marketing techniques. Ability to craft compelling messaging and creative content.

Analytical Skills:

Strong ability to analyze data and draw actionable insights. Experience with market research tools and techniques.

Communication Skills:

Excellent verbal and written communication skills. Ability to build and maintain relationships with clients, partners, and stakeholders.

Project Management:

Experience managing multiple projects and deadlines. Strong organizational skills and attention to detail.

Creative Thinking:

Ability to think outside the box and come up with innovative marketing solutions. Strong problem-solving skills.

Tips for Success

Build Relationships:

Develop and nurture relationships with key players in both HoReCa and Modern Trade. Attend industry events and network with potential clients and partners.

Stay Informed:

Regularly review industry reports and trends to stay ahead of the competition. Subscribe to relevant publications and follow industry leaders.

Leverage Data:

Use data analytics to track the performance of marketing campaigns and make informed decisions. A/B test different strategies to find what works best.

Be Adaptable:

Contact Number - 9599379848

Job Type: Full-time

Pay: ?25,000.00 - ?40,000.00 per month

Schedule:

Day shift
Work Location: In person