Job Description

Company Overview
WHY tap is India's leading IT training institute, renowned for empowering students with industry-ready skills. Specializing in web development, digital marketing, software testing, and more, we offer 100% job placement to our graduates. Headquartered in Egmore, Tamil Nadu, with a team of 11-50 employees, WHY tap is dedicated to fostering a new generation of IT professionals. Visit us at to learn more about our professional training and coaching services.
Job Overview
WHY tap is seeking a Senior Sales Marketing Manager to join our team in Chennai. As a full-time position, the ideal candidate will have a minimum of 7 to 10 years of experience. The successful applicant will be responsible for driving sales and marketing strategies, enhancing our reach, and contributing significantly to business growth. This role calls for a passionate professional with expertise in digital marketing and direct sales.
Qualifications and Skills

• Proven experience in digital marketing and direct sales with a record of successful campaigns (Mandatory skill).
• Strong proficiency in data analysis to monitor performance metrics and optimize marketing strategies.
• Familiarity with CRM software to manage client relationships and streamline sales processes.
• Expertise in lead generation strategies with the ability to convert prospective clients into active customers.
• Experience in the admissions process within an eduTech setting to enhance student enrollment numbers.
• In-depth understanding of telesales techniques to effectively reach out to potential clients and close deals.
• Solid organizational skills to plan, implement, and assess marketing and sales initiatives efficiently.
• Excellent communication and presentation skills to convey ideas and results to stakeholders clearly and persuasively.

• Develop and execute comprehensive sales marketing plans to achieve revenue targets and business objectives.
• Oversee the creation and implementation of digital marketing campaigns to enhance brand visibility and drive growth.
• Lead sales initiatives, managing the sales pipeline from lead generation to client acquisition and retention.
• Collaborate with key stakeholders to align marketing strategies with business goals and market trends.
• Analyze market data and customer feedback to refine marketing strategies and improve customer engagement.
• Manage and mentor a team of marketing professionals to ensure aligned efforts in achieving company goals.
• Prepare sales reports and deliver presentations to senior management, highlighting performance and strategy.
• Stay updated with industry trends and competitor activities to maintain a competitive edge in the market.