Job Description

1. Sales & Marketing Executive - Hospital

Designation:

Sales & Marketing Executive

Reports to: Marketing Manager / Hospital Administrator

Department: Marketing & Business Development

Location: Gurgaon

Focus Area: Increasing patient footfall (especially admissions), networking with empanelled doctors, insurance panels, CGHS, ECHS, and corporate clients.

Key Responsibilities:

Patient Acquisition & Conversion Identify and target potential referral sources (clinics, doctors, health centers, RWAs, etc.) Convert OPD patients into IPD admissions and surgical cases. Follow up with patients advised surgeries, diagnostics, or admissions. Support in organizing camps, health talks, and wellness events to generate leads. Doctor Networking Regularly meet empanelled and external doctors. Ensure they are updated with hospital services, OT availability, and specialist team. Encourage doctors to refer surgeries, deliveries, and IPD cases. Maintain records of referrals received from each doctor. Panel and Insurance Patient Engagement Identify CGHS, ECHS, and insurance patients and ensure smooth onboarding. Assist panel patients in documentation, admission process, and pre-authorizations. Coordinate with billing and TPA desks to ensure high patient satisfaction. Daily Reporting & CRM Maintain detailed logs of visits, follow-ups, and lead status. Submit daily activity report and conversion status to manager. Collect and record feedback from referred patients and doctors. Field Visits Visit referring doctors, corporates, wellness centers, and colonies. Promote new consultants, packages, or hospital initiatives. Support Marketing Campaigns Distribute flyers, posters, and health packages in clinics and institutions. Promote online consultation services and health packages.
KPIs & Performance Metrics

Number of IPD admissions generated. Number of CGHS/ECHS/Insurance patients referred. Number of empanelled doctors actively referring. Daily field visits (target-based). Conversion rate from OPD to IPD/surgery.
2. Marketing Manager - Hospital

Designation:

Marketing Manager

Reports to: CEO / Hospital Director

Department: Business Development & Marketing

Team Reporting: Sales & Marketing Executives

Location: Gurgaon

Primary Objective:

To strategically plan and execute marketing activities to drive IPD admissions, increase panel patient intake (CGHS/ECHS/Insurance), and develop a strong referring doctor network to enhance hospital revenue and reputation.

Key Roles & Responsibilities:

Strategy & Planning Formulate quarterly and monthly marketing plans aligned with hospital goals. Identify high-potential catchment areas for CGHS/ECHS/Insurance patients. Map local doctors, clinics, health centers for referral development. Doctor Empanelment & Relationship Management Identify, approach, and onboard new referring doctors and clinics. Organize CMEs, referral programs, and appreciation events. Track doctor-wise patient referral performance. Insurance & Corporate Panel Development Coordinate with TPA and empanelment teams to add more insurance companies. Approach HRs of local corporates and factories for tie-ups. Develop promotional material tailored to panel patients and corporates. Team Management Lead and supervise the field marketing team (executives). Assign targets, monitor field activities, and coach team members. Review daily reports and ensure timely reporting to management. Campaigns & Outreach Plan awareness campaigns (e.g., maternity, ortho, eye surgery packages). Execute RWA health camps, door-to-door surveys, and colony meetings. Promote medical camps with value-added services for footfall generation. Digital & Branding Coordinate with the digital team for online promotions of consultants and packages. Ensure consistency of hospital branding in all collaterals. Use WhatsApp, SMS, GMB, and video testimonials to build trust. MIS & Reporting Submit weekly and monthly performance reports to the CEO/Director. Maintain dashboards for IPD conversions, referrals, and panel-wise admissions. Analyze trends and improve underperforming areas.
KPIs & Performance Metrics

Monthly increase in IPD admissions. Number of active doctor referrals per month. Increase in CGHS, ECHS, Insurance, and corporate tie-ups. Team performance (executives' field activity, conversions). Return on marketing activities (cost vs. admissions generated).
Overall Goal for Both Roles:

"Drive IPD admissions and surgical procedures by active field engagement, doctor relationship building, and optimizing CGHS/ECHS/Insurance & panel patient inflow."

Job Types: Full-time, Part-time, Permanent, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹12,247.65 - ₹52,986.69 per month

Expected hours: 50 per week

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Internet reimbursement Provident Fund
Work Location: In person

Expected Start Date: 08/08/2025