Job Description

Key Responsibilities:

1. Strategy & Planning

Develop and implement a

comprehensive marketing strategy

aligned with the company's business goals. Identify market trends, customer insights, and competitor activities to refine marketing approaches. Manage

annual marketing budgets

, ensuring optimal ROI across channels.

2. Branding & Communication

Build and enhance the

brand identity

across digital, print, and experiential channels. Develop consistent

brand messaging

and ensure visual coherence across marketing materials. Work with design and creative teams to develop marketing collaterals, brochures, catalogs, and videos.

3. Digital Marketing

Lead

digital marketing campaigns

(SEO, SEM, social media, content, influencer marketing, and email). Optimize

online presence

through website management, analytics, and lead tracking systems (CRM). Drive

online lead generation

and conversion through data-driven strategies.

4. Events & Partnerships

Plan and execute

exhibitions, trade fairs, product launches, and design showcases

. Build strategic alliances with

architects, interior designers, builders, and lifestyle brands

. Organize

client engagement events

and brand experiences to enhance recall and loyalty.

5. Team Leadership & Coordination

Lead and mentor the marketing team, setting clear KPIs and reviewing performance. Coordinate with

sales, design, and project teams

to align marketing and business development efforts. Manage external agencies, vendors, and consultants for advertising, PR, and digital marketing.

Experience:

Bachelor's or Master's degree in

Marketing, Business Administration, or related field

. 5-10 years of experience in the field of B2B marketing in Interior / Building industry. Proven track record of

strategic brand building

and

lead generation

. Strong knowledge of

digital marketing tools

, analytics, and automation platforms (Google Ads, Meta, HubSpot, etc.). Excellent

communication, presentation, and leadership

skills. Creative mindset with strong

aesthetic and design sensibility

aligned with the interior industry. Fluency in English and Malayalam is a must. Experience in the interior Industry (Preferable)

Key Performance Indicators (KPIs):

Growth in

qualified leads and conversions

. Increase in

brand visibility and engagement

across digital platforms. ROI on marketing spend. Successful execution of campaigns and events. Strength of industry partnerships and collaborations.

Education:

Bachelor's or Master's degree in

Marketing, Business Administration, or related field

.

Salary:

?4.5 lakhs to 6 Lakhs + Incentives (According to experience salary varies)

Experience:

5 - 10 years

Location:

Kochi

Job Types: Full-time, Permanent

Pay: From ?50,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Education:

Bachelor's (Preferred)
Experience:

B2B marketing in Interior / Building : 5 years (Preferred) Digital marketing tools, analytics, and automation platforms: 5 years (Preferred) Strategic brand building and lead generation: 5 years (Preferred)
Work Location: In person