Key Responsibilities:1. Strategic Planning & Business Development
Develop and implement comprehensive marketing and business growth strategies to achieve monthly and annual patient targets.
Identify new market segments, referral doctors, and fertility centers for partnership or collaboration.
Conduct competitive analysis and market intelligence to identify trends and patient behavior.
Plan regional outreach programs, fertility camps, and awareness drives.
2. Digital & Social Media Marketing
Oversee digital marketing campaigns (Google Ads, Facebook, Instagram, YouTube, SEO).
Monitor lead generation, conversion funnels, and ROI of digital ad spends.
Supervise the creation of fertility awareness content, success stories, blogs, and patient education videos.
Coordinate with the creative and digital teams for brand consistency.
3. Referral & Corporate Relationship Management
Develop and maintain relationships with gynecologists, general practitioners, and corporate HRs for patient referrals.
Conduct regular doctor meets, CME programs, and medical networking events.
Establish tie-ups with corporates, insurance companies, and community organizations.
4. Lead Management & Conversion
Track daily, weekly, and monthly patient inquiries, walk-ins, and conversions.
Implement CRM tools to monitor leads and ensure timely follow-up by the telecalling and front office teams.
Set up sales funnels with measurable KPIs for the marketing and telecalling teams.
5. Branding & Communication
Ensure uniform brand identity across internal and external communication.
Drive offline branding initiatives--hoardings, brochures, events, and patient testimonials.
Supervise PR and media interactions, fertility awareness articles, and press coverage.
6. Team Management & Performance Monitoring
Lead, train, and motivate the sales, telecalling, and marketing teams.
Develop KPIs, daily/weekly reports, and performance dashboards for all team members.
Coordinate with clinical and operations heads to align marketing activities with service availability.
Key Performance Indicators (KPIs):
Monthly & quarterly patient inflow and conversion targets.
Digital lead generation to walk-in conversion ratio.
Referral and corporate tie-up count & contribution.
Return on marketing investment (ROMI).
Brand engagement metrics across digital platforms.
Patient satisfaction and feedback scores related to marketing touchpoints.
Qualifications & Experience:
MBA / Master's in Marketing, Healthcare Management, or equivalent.
7-10 years of experience in healthcare sales & marketing (preferably IVF, fertility, or women's health sector).
Proven track record in patient acquisition and brand management.
Strong digital marketing and CRM understanding.
Excellent communication, leadership, and negotiation skills.
Job Type: Full-time
Pay: ₹60,000.00 - ₹90,000.00 per month
Work Location: In person
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