Job Description

Job Opening: Sales & Marketing Head - General Trade

Brand:

Kreamz

Business Unit:

KIKIPAI (General Trade)

Location:

Jessore Road / As per business requirement

About the Role

Kreamz (KIKIPAI) is looking for a dynamic and result-driven

Sales & Marketing Head - General Trade

to lead and scale our GT business across markets. This is a senior leadership role responsible for driving topline growth, strengthening distribution, and building a high-performance sales & marketing organization.

We are specifically seeking professionals from

leading FMCG organizations such as Britannia, Nestle

, or similar companies with

strong General Trade experience

.

Key Responsibilities

Lead overall

Sales & Marketing strategy for General Trade (GT)

at a national / regional level Drive

revenue growth, market expansion, and distribution reach

Build and manage a strong

sales leadership team

including ASM, RSM, and frontline teams Develop and execute

GT-focused trade marketing initiatives

, schemes, and promotions Strengthen distributor relationships and improve

distribution efficiency & productivity

Ensure achievement of

primary and secondary sales targets

Analyze market trends, competition, and consumer insights to drive growth strategies Work closely with supply chain, finance, and operations for seamless execution Establish KPIs, dashboards, and performance review mechanisms

Candidate Profile

Experience:

12+ years in FMCG Sales & Marketing

Mandatory Background:

Ex-

Britannia / Nestle

or similar large FMCG organization

Strong hands-on experience in General Trade (GT)

Proven track record of

scaling brands and driving GT growth

Experience in managing

large teams and distributors

Strong leadership, execution, and strategic thinking skills Excellent communication, negotiation, and stakeholder management abilities

Compensation

Salary: No constraints for the right candidate

Attractive performance-linked incentives and growth opportunities

Why Join Kreamz - KIKIPAI?

Opportunity to lead and build a high-growth GT business Senior leadership role with strategic ownership Fast-paced, entrepreneurial environment Freedom to create impact and scale the brand nationally
Job Types: Full-time, Permanent

Pay: ?85,000.00 - ?100,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time Paid time off Provident Fund
Work Location: In person