Job Description

Sales & Marketing Head (CMO Equivalent)

Industry:

LMS / EdTech / Digital Learning

Location:

[Bangalore/WFO]

Experience Required:

7+ years in EdTech/Tech/Product Marketing/SaaS Sales

Reports To:

General Manager

About the Role

We are looking for a

high-impact Sales & Marketing Leader

to build and scale revenue for our new LMS brand, drive market entry, develop the GTM strategy, build distribution channels, and lead B2C growth. This role is equivalent to a

Chief Marketing Officer (CMO)

in responsibility and leadership capacity.

The candidate must have hands-on experience in

strategic planning, brand positioning, digital marketing, sales growth, lead funnels, partnerships, and team leadership

. The role requires an entrepreneurial mind-set with the ability to scale a product from early-stage to high-growth.

About the Role

We are looking for a

high-impact Sales & Marketing Leader

to build and scale revenue for our new LMS brand, drive market entry, develop the GTM strategy, build distribution channels, and lead B2C growth. This role is equivalent to a

Chief Marketing Officer (CMO)

in responsibility and leadership capacity.

The candidate must have hands-on experience in

strategic planning, brand positioning, digital marketing, sales growth, lead funnels, partnerships, and team leadership

. The role requires an entrepreneurial mind-set with the ability to scale a product from early-stage to high-growth.

Key Responsibilities

1. Sales Leadership

Build and execute complete

Sales Strategy for LMS launch and expansion

Own

revenue targets, conversions, subscription growth & Annual Recurring Revenue/Monthly Recurring Revenue

Setup

B2C funnels:

Direct student subscriptions, parent outreach, influencer tie-ups Build inside sales team from scratch Prepare sales playbooks, pricing models, and onboarding frameworks

2. Marketing & Brand Growth

Build strong

Brand Identity and Market Positioning

for the LMS Plan and execute

Digital Marketing campaigns

across Meta, Google, YouTube, SEO, Content & Email Automation Grow social media presence, community engagement & brand recall Lead performance marketing, CAC optimization & ROI tracking Drive PR, campaigns, events, student outreach, workshops & school roadshows

3. Product GTM & Market Expansion

Define and drive

Go-To-Market (GTM) Strategy

for national & international rollout Identify opportunities in

CBSE/ICSE/IGCSE/Competitive exam segments

Conduct competitor benchmarking, pricing & user-behaviour analysis Launch subscription packages, bundles, value-added services & upgrades

4. Leadership & Team Building

Build, hire and manage

Sales, Marketing, Telecalling & On-ground Activation teams

Create KRAs/KPIs for performance-based culture Lead weekly sales reviews, forecasts & revenue dashboards Collaborate closely with Academics, Tech & Operations teams for alignment

Performance Metrics (KPIs)

Monthly Revenue & Subscription Growth Lead Generation & Conversion Rate CAC vs LTV Ratios Market Penetration & Territory Coverage Digital Performance Metrics (CTR, CPL, ROAS) Onboarding of Schools/Franchises/Channels

Required Skills & Competencies

Proven success in EdTech SaaS product sales/marketing Strong understanding of LMS, student learning models & K12 ecosystem Experience in demand generation, paid marketing, funnel optimization Excellent communication, negotiation & stakeholder management Data-driven decision making with high ownership Startup mindset -- fast execution, experimentation, innovation Ability to build teams & scale nationwide

Preferred Qualification

MBA/PGDM in Marketing/Sales (Preferred not mandatory) Experience working in EdTech companies like Byju's, Unacademy, Vedantu, Toppr, LMS SaaS firms is a plus Prior experience leading 10-50 member sales teams

Compensation & Benefits

Performance-based incentives & revenue-linked bonuses

Growth opportunity to scale into

CMO role in 12-18 months

Why Join Us?

Opportunity to shape and lead a new national & International-level LMS brand Entrepreneurial freedom with leadership decision-making authority Direct access to founders; fast growth and recognition Chance to build a legacy in the EdTech space
Job Type: Full-time

Work Location: In person