To promote diagnostic and laboratory services through effective marketing and business development activities, build relationships with doctors, hospitals, and corporates, and ensure consistent growth in patient footfall and revenue.
Key Roles and Responsibilities:1. Business Development & Market Expansion
Identify and develop new business opportunities for diagnostic and laboratory services.
Visit doctors, clinics, hospitals, and healthcare professionals to promote lab packages and services.
Establish tie-ups with corporate offices, schools, wellness programs, and health camps.
Achieve monthly targets for patient volume, referrals, and revenue growth.
2. Doctor Relationship Management
Maintain strong professional relationships with referring doctors and consultants.
Regularly update doctors about new tests, health packages, and promotional offers.
Handle doctor-related feedback, complaints, or service issues promptly.
Maintain a referral tracker and ensure timely acknowledgment of doctor support.
3. Field Marketing Activities
Organize and participate in health camps, awareness programs, and community outreach events.
Distribute brochures, flyers, and promotional materials in designated territories.
Conduct door-to-door marketing in target residential and corporate zones.
Collect and record leads systematically for follow-up and conversion.
4. Customer Engagement & Service Promotion
Educate patients and clients about available tests, packages, and diagnostic facilities.
Ensure brand visibility at partner clinics, hospitals, and collection centres.
Gather customer feedback and share insights for service improvement.
Support the front desk in conversion of walk-in inquiries when required.
5. Reporting & Coordination
Submit daily and weekly field visit reports with details of visits, leads, and closures.
Coordinate with the operations, finance, and HR departments for smooth marketing execution.
Track competitor activities, pricing, and new market trends to provide inputs to management.
Ensure timely submission of expense and travel claims as per policy.
6. Compliance & Professionalism
Adhere to company policies, ethical marketing practices, and confidentiality norms.
Maintain professional conduct, punctuality, and grooming at all times.
Represent the organization with integrity and ensure a positive brand image.
Qualification & Experience:
Education:
Any Graduate / MBA in Marketing preferred.
Experience:
1-3 years of experience in healthcare marketing, diagnostics, or hospital industry.
Freshers
with strong communication skills and interest in healthcare marketing may also apply.
Key Skills Required:
Excellent communication and interpersonal skills.
Strong negotiation and relationship-building abilities.
Good knowledge of local geography and healthcare market.
Target-oriented with a proactive and positive attitude.
Basic computer literacy (MS Office, CRM tools).