Job Description

A marketing and sales professional is responsible for planning, executing, and managing marketing campaigns and sales activities to drive brand awareness, generate leads, and boost revenue. They play a crucial role in promoting products or services, identifying and targeting their ideal audience, and converting prospects into customers. This job requires a combination of analytical and creative skills, as well as excellent communication and persuasive abilities.

Roles and Responsibilities:

1. Developing Marketing Strategies: Conduct market research, analyze consumer behavior, and identify target markets for products or services. Develop marketing strategies and campaigns aligned with business goals.

2. Creating Marketing Materials: Collaborate with the marketing team to create engaging and persuasive content for various channels, such as websites, social media, advertisements, and marketing collateral.

3. Lead Generation: Implement lead generation strategies, such as email marketing, search engine optimization (SEO), and social media marketing. Use CRM software to manage and track leads.

4. Sales Planning and Forecasting: Collaborate with the sales team to set sales targets and develop sales strategies. Forecast sales volumes and revenue to ensure goal alignment and track performance.

5. Customer Relationship Management: Build and maintain strong relationships with existing and potential customers. Follow up with leads, handle customer inquiries, and provide support to ensure customer satisfaction and retention.

6. Market Analysis: Monitor market trends, competitors' activities, and customer preferences to identify opportunities and threats. Conduct pricing analyses and make recommendations for product positioning.

7. Data Analysis and Reporting: Analyze marketing and sales data to measure campaign effectiveness, identify areas of improvement, and generate relevant reports to update management on key performance indicators.

8. Collaboration with other departments: Coordinate with other teams, such as product development, customer service, and logistics, to ensure a seamless customer experience throughout the sales process.

Skills and Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience in marketing and sales.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving abilities.

- Creative mindset and ability to think outside the box.

- Proficiency in using CRM software and marketing tools.

- Knowledge of digital marketing platforms and techniques.

- Strong organizational and time management skills.

- Ability to work independently and as part of a team.

- Results-oriented mindset with a focus on achieving targets and driving revenue.

Conclusion:

Marketing and sales professionals play a vital role in promoting products or services, generating leads, and driving revenue. By combining strategic marketing planning, effective communication, and customer relationship management, these professionals contribute to the overall growth and success of an organization.

Job Type: Full-time

Pay: ₹350,000.00 - ₹600,000.00 per year

Education:

Bachelor's (Preferred)
Experience:

total work: 1 year (Preferred) Campaign Management: 1 year (Preferred) Sales: 1 year (Preferred) Management: 1 year (Preferred)
Work Location: In person