Job Description

We are looking for a

dynamic and result-driven Marketing Executive

to promote our IMU-CET coaching programmes. The ideal candidate will design, implement, and manage marketing strategies to attract students for our

2-month crash course

and

8-month preparatory course

, ensuring maximum enrollments and brand visibility

1. Offline Marketing

Conduct school visits and seminars to generate student leads. Distribute brochures, posters, and flyers in target locations. Maintain relationships with tuition centres, local educational hubs, and career counsellors. Organize orientation sessions, free demo classes, and scholarship tests.

2. Online Marketing

Manage social media accounts (Instagram, Facebook, YouTube, WhatsApp). Create engaging content: posts, reels, short videos, and stories. Run targeted ads on Facebook/Instagram to drive registrations. Monitor lead generation campaigns and optimize performance.

3. Lead Management

Maintain a structured lead database (Google Sheets / CRM). Follow up with potential students/parents via WhatsApp, calls, or email. Track student inquiries, registrations, and conversion rates.

4. Reporting

Provide weekly reports on marketing activities, leads generated, and conversions. Suggest improvements to marketing campaigns based on data analysis
Job Types: Full-time, Fresher

Pay: ?8,000.00 - ?15,000.00 per month

Work Location: In person