Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
overseeing and developing marketing campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation's culture
monitoring performance
managing campaigns on social media.
Marketing Coordinator Job Responsibilities:
Markets products by developing and implementing marketing and advertising campaigns.
Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Updates job knowledge by participating in educational opportunities and reading trade publications.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
Explores opportunities to add value to job accomplishments.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
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