A Marketing Executive is responsible for planning, executing, and monitoring marketing strategies to promote products or services, enhance brand visibility, and drive customer engagement.
Key Responsibilities
Market Research & Analysis
Study consumer behavior, competitors, and industry trends.
Identify target audiences and opportunities for growth.
Campaign Development & Execution
Design and implement marketing campaigns across digital, print, and social platforms.
Coordinate with creative teams for promotional materials.
Brand Management
Maintain consistent brand messaging.
Enhance visibility through events, sponsorships, and PR activities.
Sales Support
Generate leads and support sales teams with marketing collateral.
Track campaign ROI and adjust strategies accordingly.
Digital Marketing
Manage social media accounts, SEO, and online advertising.
Monitor analytics to improve engagement and conversions.
Required Skills
Strong communication and interpersonal skills.
Analytical thinking and problem-solving ability.
Creativity in campaign design and storytelling.
Knowledge of digital tools (Google Analytics).
Project management and organizational skills.
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field.
Familiarity with digital marketing platforms and tools.
Freshers are also welcome.
Job Types: Full-time, Permanent, Fresher
Pay: ₹25,000.00 - ₹45,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Work Location: In person
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