Job Description

Job Summary - Marketing Executive

At

Edu Creative Digication (OPC) Pvt. Ltd.

, we empower businesses and educational institutions through

digital marketing, IT services, SaaS solutions, and creative branding

. We are seeking a

dynamic and results-driven Marketing Executive

to join our team.

The Marketing Executive will be responsible for

planning, executing, and monitoring marketing campaigns

across digital and offline channels. This role requires a strong understanding of

educational marketing, lead generation, content strategy, and digital growth techniques

. The ideal candidate will collaborate with cross-functional teams to

drive brand awareness, manage client campaigns, and support sales funnels

for both our

education division

and

digital agency services

.

Key Responsibilities

Develop and implement marketing strategies to promote

education programs, SaaS products, and agency services

. Execute digital marketing campaigns including

SEO, SEM, social media, email marketing, and paid ads

. Conduct market research to identify new opportunities, trends, and competitor activities. Create compelling

marketing content, ad copies, and promotional materials

. Work closely with the sales team to

generate qualified leads and nurture prospects

. Manage and optimize social media platforms to

increase engagement and brand visibility

. Track, analyze, and report performance of campaigns to ensure ROI. Assist in organizing

workshops, webinars, and promotional events

for Edu Creative.

Qualifications & Skills

Bachelor's degree in Marketing, Business, or related field. 1-3 years of experience in

digital marketing / marketing executive role

(freshers with strong digital knowledge may also apply). Knowledge of

SEO, social media marketing, Google Ads, Meta Ads, and CRM tools

. Strong communication, creative thinking, and presentation skills. Ability to manage multiple projects and deliver results within deadlines. Passion for

education technology, digital trends, and business growth strategies

.
Job Type: Full-time

Pay: ₹8,000.00 - ₹25,000.00 per month

Benefits:

Provident Fund Work from home
Ability to commute/relocate:

Dum Dum, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

marketing: 3 years (Required)
Language:

English (Required)
Location:

Dum Dum, West Bengal (Preferred)
Willingness to travel:

50% (Required)
Work Location: In person