The Marketing Engineer will be responsible for generating new business, understanding customer automation requirements, preparing technical proposals, and supporting the sales cycle for custom-built special purpose machines. The role requires strong technical knowledge along with excellent communication and customer-handling skills.
Key Responsibilities
1. Lead Generation & Market Research
Identify potential customers from automotive, manufacturing, FMCG, textile, and general engineering industries.
Conduct market research on automation trends, competitor products, and customer needs.
Build and maintain a strong database of OEMs and industrial clients.
2. Customer Interaction & Requirement Gathering
Visit customer sites to understand applications, pain points, and automation opportunities.
Collect technical requirements, machine specifications, cycle times, quality parameters, and layout details.
Prepare need-analysis reports based on customer input.
3. Technical Proposal & Costing
Coordinate with the design & engineering team to develop concept solutions.
Prepare techno-commercial proposals, BOM costing, and preliminary layouts.
Explain machine concepts, working principles, and advantages to customers.
4. Sales & Negotiation
Present proposals and product presentations to customers (online/offline).
Handle pricing discussions, commercial terms, and order finalization.
Maintain long-term relationships with key decision-makers.
5. Coordination & Project Handover
Work closely with design, production, and installation teams to ensure smooth project execution.
Participate in design reviews and kick-off meetings.
Support FAT/SAT discussions and provide customer feedback to internal teams.
6. Reporting & Documentation
Prepare weekly sales reports, enquiry status, and forecasting plans.
Maintain CRM records, visit reports, and pipeline tracking. Key Skills Required
Strong technical understanding of mechanical systems, pneumatics, hydraulics, robotics, and automation.
Knowledge of SPM design, assembly process, industrial machinery, and production workflows.
Excellent communication, presentation, and negotiation skills.
Ability to understand engineering drawings and machine layouts.
Proficiency in MS Office, CRM tools, and basic CAD knowledge (added advantage).
Self-driven, target-oriented, and willing to travel. Preferred Industry Background
Special Purpose Machine manufacturers o Automation / Robotics companies
Job Type: Full-time
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: In person
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