Job Description

Marketing Coordinator - Travel Lines (Field Component)

IRIS Travel Lines

|

Sungam, Coimbatore

|

Full-Time

Are you a highly energetic and detail-oriented professional with a passion for

travel and marketing

?

IRIS Travel Lines

is seeking a

Marketing Coordinator

to support our dynamic marketing team. This is an excellent entry-level role that combines digital campaign support with essential

local field activities

in the Coimbatore area.

Your Focus: Key Responsibilities

As a Marketing Coordinator, you will be crucial in executing our marketing plans and representing our brand locally.

Field Support (40%):

Coordinate and execute local

promotional events, trade shows, and B2B meetings

. Conduct necessary

field visits

for material distribution, partner liaison, and market intelligence gathering in the Sungam/Coimbatore region.

Digital Campaign Execution (60%):

Assist in the launch and monitoring of

Email, Social Media, and PPC

campaigns under senior guidance. Create and schedule compelling, on-brand content (including stories, offers, and guides) for social media platforms. Support

SEO and website optimization

efforts, ensuring all travel packages are accurately listed online. Track campaign performance and help compile basic reports using

Google Analytics

. Ensure brand consistency across all digital and print materials.
What You'll Bring: Requirements

This role is ideal for a driven individual ready to start their career.

Education:

Any Bachelor's Degree (BBA, B.Com, B.A., etc.).

Experience:

0 to 1 year

of professional experience (internships or relevant project work considered).

Travel Interest:

Demonstrated

passion for or exposure to the Travel, Tourism, or Hospitality industry

is a strong advantage.

Skills:

Excellent

verbal and written communication

skills; must be comfortable interacting with people during field visits.

Technical Aptitude:

Basic familiarity with social media platforms and a willingness to learn digital marketing tools (PPC, Email Marketing).

Local Knowledge:

Familiarity with the Coimbatore area is a plus.
Job Type: Full-time

Pay: Up to ?15,000.00 per month

Benefits:

Flexible schedule
Work Location: In person