Job Description

We are looking for a high-performing and growth-oriented Sales Manager to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and closely collaborating with cross-functional teams to unlock growth opportunities. This is a leadership position demanding strong analytical thinking, team mentorship capabilities, and a sharp understanding of sales in the EdTech or B2C ecosystem.

Primary Job Responsibilities

Sales & Revenue Strategy

Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the Team. Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities. Continuously analyze market trends, student needs, and competitor activity to refine sales approaches.

Team Management & Development

Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets. Identify training and development needs, and collaborate with L&D to build capabilities. Conduct regular performance reviews, provide constructive feedback, and cultivate a high-performance culture.

Process & Pipeline Management

Optimize lead management workflows to improve response times, follow-ups, and closure rates. Ensure accurate forecasting, lead tracking, and CRM hygiene via tools such as LeadSquared, or similar. Identify operational inefficiencies and drive improvements through data and feedback loops.

Cross-functional Collaboration

Work closely with the Marketing, Product, and Academic teams to improve lead quality, refine product messaging, and enhance student value propositions. Partner with the Training Team to align onboarding and skill development with performance needs.

Product Thinking & Customer Voice

Represent the voice of the student and sales team in product development meetings. Provide feedback to improve pricing, features, and value communication based on real-time sales insights.

Reporting & Insights

Create and present performance dashboards, conversion trends, and actionable insights to leadership. Maintain daily/weekly sales MIS to track performance and align efforts with broader company goals.

Specific Knowledge & Skills

3-4 years of progressive experience in sales or business development, preferably in EdTech, or other B2C domains. Proven track record of leading high-performing sales teams and achieving revenue targets. Strong business acumen, people management, and data-driven decision-making skills. Hands-on with CRM tools, Excel/Google Sheets, and performance tracking systems. Excellent communication, negotiation, and interpersonal skills. Bachelor's degree required; MBA/PGDM is a plus.

Major KRA

( SMART

)

Drive monthly and quarterly sales and revenue targets.

Lead and develop a high-performing BDE team.

Ensure efficient lead management and CRM hygiene.

Optimize sales processes to improve conversion rates.

Collaborate cross-functionally to improve lead quality and student value.

Deliver accurate sales reporting and performance insights.

Represent customer voice in product and pricing decisions.