Job Description

Job Title: Sales Manager - Fruit Marketing

Job Summary:

The Sales Manager - Fruit Marketing is responsible for driving sales and market expansion of fresh fruits through wholesale markets, retail chains, distributors, and institutional buyers. The role focuses on demand generation, price realization, channel management, and ensuring timely movement of produce while maintaining quality standards.

Key Roles & Responsibilities:

Sales & Market Development

Develop and execute sales strategies for fresh fruits to achieve volume and revenue targets. Identify and develop new markets, buyers, and distribution channels. Manage daily sales operations including pricing, negotiations, and order finalization. Monitor market trends, seasonal demand, and competitor pricing.
Channel & Customer Management

Manage relationships with wholesalers, distributors, retailers, modern trade, and institutional customers. Expand dealer and buyer network across assigned territories. Handle customer inquiries, complaints, and ensure high satisfaction levels. Ensure timely order execution and coordination with logistics and cold storage teams.
Pricing & Demand Planning

Analyze daily market prices and adjust sales strategies accordingly. Coordinate with procurement and operations teams to align supply with demand. Optimize price realization while minimizing wastage and spoilage.
Team & Field Operations

Lead and supervise sales executives and field staff. Plan daily market visits and sales routes. Review team performance and provide training on market practices and product handling.
Reporting & Coordination

Prepare daily/weekly sales reports and MIS. Track collections and outstanding payments. Coordinate with procurement, quality, logistics, and finance teams.
Key Skills & Competencies:

Strong knowledge of fresh fruit markets,FMCG,and supply chain Excellent negotiation and relationship-building skills Ability to work under pressure and manage perishable products Market intelligence and pricing analysis skills Willingness to travel extensively
Qualification & Experience:

Bachelor's degree in Agriculture, Horticulture, Marketing, or related field MBA in Marketing / Agribusiness preferred Minimum 15years of experience in fruit marketing, fresh produce, or FMCG (fresh category)
Preferred Experience:

Fresh fruits (domestic & export markets) Wholesale markets, modern retail, institutional sales Cold chain and logistics coordination
Job Type: Full-time

Pay: ?45,000.00 - ?60,000.00 per month

Work Location: In person