Achieve monthly, quarterly, and annual sales targets for modern trade channels.
Drive volume, value, and profitability in line with company goals.
Ensure timely placement of orders and effective execution of sales plans.
Key Account Management
Build and maintain strong relationships with category buyers and modern trade partners.
Negotiate listings, margins, promotions, and joint business plans (JBP).
Monitor competitor activities and ensure company's strong presence in modern trade outlets.
Merchandising & Execution
Ensure product visibility, availability, and planogram compliance at store level.
Oversee execution of in-store branding, displays, activations, and promotional campaigns.
Conduct regular market visits to check implementation and gather insights.
Team Management
Guide, train, and supervise promoters/merchandisers at store level.
Monitor productivity and provide feedback for performance improvement.
Collaborate with distributors and supply chain team to ensure smooth operations.
Business Analysis & Reporting
Track and analyze sales trends, category performance, and ROI on promotions.
Prepare sales MIS, forecast, and periodic reports for management review.
Provide insights and recommendations for strategy formulation.
Key Skills & Competencies:
Strong negotiation and relationship management skills.
Excellent knowledge of modern trade dynamics, operations, and business processes.
Analytical mindset with ability to interpret data and market trends.
Leadership skills to manage field teams and cross-functional coordination.
Strong communication, presentation, and interpersonal skills.
Qualifications & Experience:
Graduate / MBA in Sales & Marketing (preferred).
5-8 years of relevant experience in FMCG / Consumer Durables / Retail industries.
Proven track record in handling key modern trade accounts (Big Bazaar, Reliance, DMart, Amazon, Flipkart, etc.).
Job Type: Full-time
Pay: ₹50,000.00 - ₹100,000.00 per month
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