Job Description

Job Purpose

Drive revenue growth in the Commercial & Industrial (C&I) rooftop/ground-mount solar segment and KUSUM Scheme (PM-KUSUM) projects through new client

acquisition, channel development, and government scheme participation, ensuring market share expansion and customer satisfaction.

Key Responsibilities:

Business Development & Sales

Identify and pursue C&I clients (factories, warehouses, institutions) for rooftop and ground-mounted solar installations. Drive lead generation and conversion for KUSUM projects through interaction with farmers, DISCOMs, and state nodal agencies. Understand client requirements, propose customized solar solutions, and lead techno-commercial discussions. Participate in state-level tenders, empanelment processes, and subsidy-based schemes under KUSUM Components A, B, and C.

Market & Channel Development

Build and manage channel partners/dealers/agents for lead generation and last-mile execution. Maintain a healthy pipeline of opportunities across geographies and segments. Map competition activities and provide insights to develop pricing and positioning strategy.

Tendering & Government Interface

Liaise with government bodies, DISCOMs, and MNRE/State Nodal Agencies for KUSUM schemes. Prepare required documentation for bids, EOI, and subsidy claims. Monitor policy updates and eligibility norms across various states and provide inputs to the central strategy team.

Execution Support & Customer Relationship

Coordinate with internal teams (design, EPC, finance) to ensure timely proposals, contract finalization, and execution. Conduct site visits, stakeholder presentations, and pre-sales technical discussions. Ensure smooth customer onboarding and post-sale service support.

Key Requirements:

EDUCATION

:


B.E./B.Tech in Electrical/Mechanical/Energy, MBA preferred

EXPERIENCE

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3-8 years of experience in solar project sales, with at least 1-2 years in C&I or KUSUM verticals Familiarity with MNRE guidelines, state-specific KUSUM policies, rooftop net metering, and open access desirable

SKILLS

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Strong communication and negotiation skills Proficiency in MS Office, CRM, and digital sales tools * Ability to travel frequently and work in rural/semi-urban markets (for KUSUM)