Job Description

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Sales Manager (Aftermarket) - Mumbai & Pune Region

Company:

Neo Wheels Ltd.

Location:

Mumbai & Pune (covering Mumbai Metropolitan Region + Pune District)

Department:

Aftermarket Sales

Reporting To:

Regional Sales Head - West

1. Role Summary

The Sales Manager - Aftermarket will be responsible for driving sales, expanding dealer coverage, and strengthening Neo Wheels' presence across Mumbai, Thane, Navi Mumbai, and Pune. This dual-city role focuses on high-volume metro and semi-metro markets, requiring strong channel management, excellent market knowledge, and consistent field execution to deliver business growth.

2. Key Responsibilities

A. Sales & Revenue Growth

Achieve monthly/annual sales targets across Mumbai & Pune markets. Grow business in key clusters such as: Mumbai: Andheri, Bandra, Borivali, Ghatkopar, Mulund, Thane, Navi Mumbai Pune: Swargate, Baner, Wakad, Pimpri-Chinchwad, Hadapsar, Camp, Kothrud Drive depth of distribution by adding tyre stores, accessory shops, MBO outlets, and premium auto boutiques. Push high-value and premium SKU penetration across metro stores.

B. Dealer & Channel Management

Strengthen relationships with existing dealers and ensure high market engagement. Conduct frequent market visits across MMR + Pune for order booking, product discussions, and display audits. Maintain healthy credit discipline and ensure timely collections. Identify white-spots (e.g., Navi Mumbai belt, PCMC industrial zone, Western suburbs) and onboard new channel partners.

C. Retail Execution & Market Development

Implement best-in-class wheel displays, POS branding, and in-store visibility across both cities. Track competition: pricing, schemes, new designs, and promotional activities in Mumbai & Pune. Execute structured beat plans for: Mumbai: Western Line, Central Line, Harbour Line, Thane, Navi Mumbai Pune: PCMC, Pune East, Pune West, Old City, Highway markets Support retailers with local consumer activations, test-drive camps, and promotional events.

D. Operations & Reporting

Maintain sales MIS, daily activity reports, secondary sales mapping, and market intelligence dashboards. Coordinate with warehouse/logistics teams for timely deliveries to Mumbai & Pune dealers. Handle customer issues, warranty claims, and after-sales queries promptly. Provide weekly competitor updates and market movement reports.

3. Key KPIs / KRAs

Monthly sales achievement (primary + secondary) across both cities Active dealer growth & new dealership onboarding Display & branding compliance at top outlets Collection efficiency & zero-overdue compliance Market coverage: 18-22 dealer visits/week across Mumbai & Pune Growth in premium SKUs and fast-moving designs Competitor tracking and timely response execution

4. Skills & Competencies

Strong knowledge of Mumbai & Pune aftermarket -- tyre stores, auto accessories, alloy wheel ecosystem Excellent negotiation, communication, and retailer relationship skills High field discipline and ability to manage two large metro markets Market intelligence and strong analytical ability Proficiency in Excel, CRM tools, and reporting formats

5. Qualifications & Experience

Graduate; MBA preferred 3-7 years of channel sales experience in automotive aftermarket (tyres, batteries, accessories, wheels) Prior experience handling Mumbai or Pune markets is a strong advantage Proven track record of dealer development and achieving sales targets
Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person