The Sales Manager - Aftermarket will be responsible for driving sales, expanding dealer coverage, and strengthening Neo Wheels' presence across Coimbatore. This dual-city role focuses on high-volume metro and semi-metro markets, requiring strong channel management, excellent market knowledge, and consistent field execution to deliver business growth.
2. Key Responsibilities
A. Sales & Revenue Growth
Achieve monthly/annual sales targets across Coimbatore markets.
Grow business in key clusters such as:
Coimbatore City: Gandhipuram, R.S. Puram, Peelamedu, Avinashi Road belt
Nearby Markets: Tiruppur, Erode, Salem, Pollachi, Nilgiris belt
Drive depth of distribution by adding tyre stores, accessory shops, MBO outlets, and premium auto boutiques.
Push high-value and premium SKU penetration across metro stores.
B. Dealer & Channel Management
Strengthen relationships with existing dealers and ensure high market engagement.
Conduct frequent market visits across Coimbatore for order booking, product discussions, and display audits.
Maintain healthy credit discipline and ensure timely collections.
Identify white-spots (e.g., Western Tamil Nadu) and onboard new channel partners.
C. Retail Execution & Market Development
Implement best-in-class wheel displays, POS branding, and in-store visibility across both cities.
Track competition: pricing, schemes, new designs, and promotional activities in Coimbatore.
Execute structured beat plans for:
Coimbatore Zones: North Coimbatore, East Coimbatore, West Coimbatore, City core
Extended Zones: Tiruppur belt, Erode region, Salem highway markets
Support retailers with local consumer activations, test-drive camps, and promotional events.
D. Operations & Reporting
Maintain sales MIS, daily activity reports, secondary sales mapping, and market intelligence dashboards.
Coordinate with warehouse/logistics teams for timely deliveries to Coimbatore dealers.
Handle customer issues, warranty claims, and after-sales queries promptly.
Provide weekly competitor updates and market movement reports.
3. Key KPIs / KRAs
Monthly sales achievement (primary + secondary)
Active dealer growth & new dealership onboarding
Display & branding compliance at top outlets
Collection efficiency & zero-overdue compliance
Market coverage: 18-22 dealer visits/week
Growth in premium SKUs and fast-moving designs
Competitor tracking and timely response execution
4. Skills & Competencies
Strong knowledge of Coimbatore aftermarket -- tyre stores, auto accessories, alloy wheel ecosystem
Excellent negotiation, communication, and retailer relationship skills
High field discipline and ability to manage two large metro markets
Market intelligence and strong analytical ability
Proficiency in Excel, CRM tools, and reporting formats
5. Qualifications & Experience
Graduate; MBA preferred
3-7 years of channel sales experience in automotive aftermarket (tyres, batteries, accessories, wheels)
Prior experience handling Coimbatore/Tamil Nadu markets is a strong advantage
Proven track record of dealer development and achieving sales targets
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
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