Job Description

Job Title: Lead Generation Specialist - Real Estate (PPC & Social Media Focus) Location: Remote Job Type: Part time Job Overview: We are seeking a results-driven Lead Generation Specialist to join our dynamic real estate team. The ideal candidate will be responsible for planning, executing, and optimizing lead generation campaigns across Google Ads, PPC platforms, and social media channels (Facebook, Instagram, etc.) to attract qualified leads and support the sales pipeline. Key Responsibilities: Develop and manage PPC and Google Ads campaigns targeting high-intent real estate buyers and sellers. Create and execute compelling social media ad campaigns across platforms including Facebook, Instagram, and LinkedIn. Monitor, analyze, and optimize campaign performance to ensure maximum ROI and lead quality. Collaborate with the marketing and sales teams to align lead generation strategies with business goals. Conduct keyword research, audience targeting, and A/B testing to improve ad effectiveness. Maintain landing pages and conversion funnels using tools like WordPress, HubSpot, or ClickFunnels. Prepare weekly/monthly performance reports with actionable insights and recommendations. Qualifications: 6+ months of experience in lead generation, digital marketing, or PPC campaign management (preferably in real estate or related industries). Strong expertise in Google Ads, Facebook Ads Manager, and other paid media tools. Experience with CRM systems and lead tracking tools (e.g., Salesforce, HubSpot). Understanding of the real estate sales funnel and buyer journey. Analytical mindset with proficiency in Google Analytics, campaign tracking, and performance metrics. Strong communication and project management skills. Preferred Skills: Familiarity with SEO, email marketing, or real estate platforms (e.g., Zillow, Realtor.com). Certification in Google Ads or Facebook Blueprint is a plus. What We Offer: Competitive salary plus performance-based incentives Flexible working hours and potential for remote work Opportunities for growth in a fast-paced real estate environment A collaborative and supportive team culture

Job Type: Full-time

Pay: ?10,000.00 - ?15,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person