Job Description

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About Della Township:
Della Township is an iconic real estate brand known for pioneering high-end, integrated township developments that blend luxury, sustainability, and cutting-edge design. With an emphasis on offering a unique lifestyle experience, Della Township continues to set new benchmarks in township living.
Role Overview:
We are looking for an accomplished and visionary Head - Sales & Marketing to lead the overall sales strategy and marketing initiatives for our luxury township projects. The ideal candidate will bring a deep understanding of premium real estate markets, customer acquisition, brand building, and digital-first marketing strategies tailored for HNI/Ultra-HNI clients.
Key Responsibilities:
Sales Leadership

• Define and implement the sales strategy for Della Township's luxury residential projects.
• Build, lead, and mentor a high-performance sales team to achieve and exceed targets.
• Oversee end-to-end sales operations including customer engagement, site visits, negotiations, and deal closures.
• Cultivate long-term relationships with HNI/Ultra-HNI clients, investors, and channel partners.
• Collaborate with CRM and customer service teams to ensure top-tier post-sale client experience.

Marketing Leadership

• Lead the planning and execution of integrated marketing campaigns across digital, offline, and experiential platforms.
• Manage brand positioning, storytelling, and identity for Della Township in alignment with company vision.
• Oversee social media strategy, performance marketing, SEO/SEM, influencer partnerships, and luxury event planning.
• Analyse campaign ROI, sales funnel data, and lead quality to continuously improve strategy.
• Manage relationships with advertising agencies, digital marketing firms, and PR partners.
• Conceptualize and execute innovative BTL activities, roadshows, and luxury brand collaborations.

Job Expectations:
Qualifications & Skills:

• 10-15 years of experience in real estate sales and marketing, with a focus on luxury or integrated township projects.
• Proven success in leading large sales and marketing teams and driving significant revenue growth.
• Strong understanding of buyer personas in premium real estate, especially HNIs/Ultra-HNIs.
• Expertise in digital marketing tools, platforms (Google Ads, Meta, LinkedIn), analytics, and CRMs (Salesforce, HubSpot, etc.).
• Outstanding communication, leadership, and negotiation skills.
• High level of creativity, business acumen, and execution excellence.

Minimum Qualification: Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
Minimum Job Experience: 10-15 years
Reporting to: CMD
Travel: Yes