Job Description

Job Title:

Sales Head - FMCG Industry

Department:

Sales & Marketing

Reports To:

Chief Executive Officer / Managing Director

Location HO:

Ruchifoodline (Spices & Pasta) Cuttack.

Company Name: Om Oil & Flour Mills Limited

Experience Required:

10-15+ years (with 3-5 years in a senior sales leadership role in FMCG)

Job Summary:

The Sales Head will lead the national or regional sales operations of the company's FMCG division. This role is responsible for driving revenue growth, expanding market share, leading high-performing teams, and executing strategic sales initiatives aligned with business goals.

Key Responsibilities: Sales Strategy & Execution

Develop and implement sales strategies to meet organizational goals across modern trade, general trade, e-commerce, and institutional channels. Set and monitor short and long-term sales targets. Analyze sales performance metrics and market trends to refine strategies.

Team Leadership

Lead, coach, and manage regional/state sales managers, area sales managers, and field force. Build a high-performance sales culture with clear KPIs and incentive structures. Conduct regular training, motivation, and performance evaluations.

Channel & Distribution Management

Expand and optimize distribution networks and partnerships across regions. Drive dealer/distributor management and retail penetration. Strengthen relationships with key accounts and channel partners.

Budget & Forecasting

Prepare sales budgets and forecasts by territory and product line. Control trade spends, discounts, and promotional investments for maximum ROI.

Cross-functional Collaboration

Collaborate with marketing, supply chain, product, and finance teams for go-to-market strategies and product launches. Provide market intelligence for demand planning and product development.

Customer Relationship Management

Maintain relationships with key customers, retailers, and channel partners. Ensure high customer satisfaction and retention across all channels.

Required Qualifications & Skills:

Bachelor's degree in Business, Marketing, or a related field (MBA preferred). Proven experience (10-15 years) in FMCG sales with exposure to pan-India or large regional responsibilities. Strong understanding of consumer behavior, retail operations, and competitive landscape. Experience in managing GT/MT/e-commerce channels and diverse geographies. Exceptional leadership, negotiation, and interpersonal skills. Proficient in sales tools, CRM platforms, and data analytics. Minimum revenue generation 250 Cr in Annum

Key Performance Indicators (KPIs):

Sales growth (volume & value) Market share increase Channel & distribution expansion Trade spend efficiency Team performance & retention Customer satisfaction (Net Promoter Score or similar)

Employment Type:

Full-Time

Salary Range:

Depend on Current CTC

Interested candidates can share your updated resume on this mail ID: rakesh.barik@ruchifoodline.in

Job Type: Full-time

Work Location: In person