Job Description

JOB DESCRIPTION

Role: Senior Business Development Manager / Sales Leader

Company: Saaro Beyond Packaging (Luxury & Rigid Box Manufacturing)

Location: Mumbai (with travel)

CTC: Fixed + Uncapped Performance-Linked Incentives

Reporting to: Founder / Director

ROLE PURPOSE (READ THIS CAREFULLY)

This is NOT a relationship-maintenance or order-follow-up role.

This role exists to:

Build large, profitable, repeat B2B accounts and scale revenue systematically, contributing meaningfully to Saaro's vision of reaching ?200 Crore annual revenue within the next 4 years.

You will be expected to hunt, close, grow, and retain high-value clients, not wait for inquiries.

WHO SHOULD APPLY (IDEAL PROFILE)

We are looking for a commercially sharp B2B sales professional who:

Has sold custom / solution-based products, not commodities

Is comfortable with long sales cycles (30-120 days)

Can sell on value, design, reliability, and scale -- not discounts

Understands costing, margins, and manufacturing realities

Thinks in annual account value, not single orders

KEY RESPONSIBILITIES

1? New Business Acquisition (Hunter Role)

Identify and onboard mid-to-large B2B clients in:

Luxury brands

Corporate & festive gifting

FMCG & D2C brands

Jewellery, real estate, hospitality, premium retail

Build a self-generated pipeline via:

Strategic outreach

CXO-level meetings

Referrals

Industry mapping (not just exhibitions)

2? Key Account Development (Farmer Role)

Convert clients into repeat, multi-SKU, long-term accounts

Increase wallet share through:

Cross-selling packaging formats

Seasonal planning (Diwali, launches, annual calendars)

Volume-based contracts

Build ?50L-?2Cr+ annual accounts

3? Commercial Ownership & Margin Protection

Own the deal end-to-end:

Sampling

Pricing

Negotiation

Closure

Payment follow-ups

Ensure healthy gross margins

Avoid price wars; sell Saaro's quality, reliability, and scalability

4? Internal Coordination

Work closely with:

Design

Sampling

Production

Accounts

Ensure realistic commitments and on-time delivery

Act as the voice of the customer internally

5? Sales Discipline & Reporting

Maintain structured reporting on:

Pipeline value

Conversion ratio

Margins

Collections

Follow CRM / Google Sheet-based tracking

Participate in weekly performance reviews

PERFORMANCE EXPECTATIONS (NON-NEGOTIABLE)

First 90 Days

Deep product & costing mastery

Build a target list of 50-100 qualified accounts

Conduct 25+ serious decision-maker meetings

Create a pipeline of ?1.5-2 Cr

First 6 Months

Close ?1-2 Cr of confirmed business

Develop at least 3 repeat clients

Maintain margins at or above company benchmarks

First 12 Months

Generate ?4-6 Cr annualized revenue

Build 1-2 key accounts worth ?75L+ annually

Demonstrate repeatability, not one-time wins

KEY KPIs

New accounts onboarded

Pipeline-to-conversion ratio

Average deal value

Gross margin %

Collection cycle (cash discipline)

Repeat business %

REQUIRED EXPERIENCE & SKILLS

4-10+ years of B2B sales experience (manufacturing / packaging preferred)

Experience selling customised products

Strong negotiation & presentation skills

Ability to understand costing & feasibility

Comfortable with targets, reviews, and accountability

THIS ROLE IS NOT FOR YOU IF:

You rely only on exhibitions or incoming inquiries

You believe price is the only selling tool

You avoid numbers, margins, or reporting

You want a "safe" or comfort-driven sales job

COMPENSATION PHILOSOPHY

Competitive fixed salary

Uncapped incentives linked to:

Revenue collected (not just billed)

Gross margin

Repeat business

High performers will grow into Sales Head / Strategic Account Leader roles

GROWTH OPPORTUNITY

Top performers will:

Handle strategic national accounts

Build and lead a sales team

Become core contributors to Saaro's ?200 Cr journey

If you want, next I can:

Convert this into a 1-page hiring posterTo Apply:

Email your resume to richa.saaro09@gmail.comor WhatsApp us at 9326578356

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹95,000.00 per month

Benefits:

Provident Fund
Work Location: In person