Job Description

About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.
Role Overview
We are looking for a driven and entrepreneurial Sales Executive / Sales Manager to expand our beverage business within the Food Service sector. The role involves driving sales across QSR chains, cafes, bakeries, institutional buyers, and HoReCa accounts for our mass-market beverages. This is an opportunity to build a category from the ground up in a fast-growing startup environment.
Key Responsibilities
Identify, pursue, and convert new business opportunities within Food Service & HoReCa.
Build and manage strong relationships with QSRs, cafe chains, bakeries, and institutional customers.
Achieve sales targets through direct selling, distributor management, and key account handling.
Work closely with NPD and Marketing teams to align offerings with customer requirements.
Manage the full sales lifecycle: lead generation ? pitching ? negotiation ? closure ? post-sale service.
Track market trends, competition, and pricing to develop informed go-to-market strategies.
Represent the brand at product tastings, trade shows, exhibitions, and industry events.
Requirements

• 3-8 years' experience in Food Service / HoReCa / QSR / Cafe / Institutional sales.

Background in beverages, FMCG, food ingredients, or related industries preferred.
Strong experience working with procurement teams, chefs, category managers, and purchase heads.
Excellent communication, negotiation, and relationship-building skills.
Highly driven, entrepreneurial, and comfortable in a fast-paced startup environment.
Ability to work independently with strong ownership and outcome orientation.
Benefits

• Opportunity to build and scale a beverage category from the ground up.

Dynamic, collaborative, and energetic culture.
High ownership and autonomy in decision-making.
Competitive compensation with performance-based incentives.
Work closely with some of India's fastest-growing food service brands.

Skills Required