The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly Sales Targets
of the allocated territory through various trade channels such as Retailers, Distributors, Dealers, Sub-
Dealers, and Influencers like Builders, Contractors, Architects, Interior Designers, etc.
1. Sales Target Achievement:
Meet and exceed sales targets for assigned territories by driving both retail and channel sales.
Execute a strategic plan to achieve monthly, quarterly, and annual sales goals.
2. Trade Mapping & Management:
Conduct market research to identify new sales opportunities, market trends, and competitor activities
Develop a detailed understanding of the assigned territory, including existing and potential customer segments
Expand the market presence by onboarding new retail and channel partners
3. Relationship Management:
Build and maintain strong relationships with trade & influencers to maximise sales opportunities.
Conduct regular visits to trade & accounts, address their concerns, and ensure continuous business flow
Develop and manage long-term relationships with clients, offering post-sale support and regular follow-ups
4. Product Promotion & Brand Awareness:
Promote the company's products through various retail and channel partners, ensuring brand visibility in the market
Conduct product presentations, demonstrations, and training sessions for retailers and channel partners
Conduct Shop Meets as per organisational requirement with Carpenters & Contractors
Ensure proper product placement and merchandising in retail outlets
5. Business Development:
Identify potential retail outlets and distributors for expanding the company's distribution network.
Work closely with the marketing team to devise sales strategies, promotional campaigns and incentive programs for channel partners.
Leverage business intelligence and CRM tools to forecast demand and identify new business opportunities
6. Order Management & Payments:
Ensure timely order processing, delivery, and payment collection from retailers and channel partners.
Coordinate with internal teams (logistics, accounts) to manage the supply chain efficiently.
Monitor outstanding payments and ensure timely collections from clients
7. Sales Reporting:
May be required to prepare daily, weekly, and monthly sales reports to track progress and ensure alignment with sales objectives.
Provide insights on market trends, customer preferences, and competitor activities in his territory.
Use data-driven approaches to improve sales effectiveness and decision-making
8. Customer Service & Satisfaction:
Address and resolve customer queries, complaints, and feedback within the established TAT
Ensure high customer satisfaction by delivering quality service and maintaining product consistency.
Reporting:
Typically, to the Branch Sales Manager
. S/he may also have to directly or indirectly report to the Regional Head depending on Business requirements.
Candidate Profile:
Minimum of 2-3 or more years of relevant experience in Retail & Channel Sales in Building
Material Industry
Go-getter attitude
Target oriented
Familiarity with the local/regional market dynamics and customer base would be preferred
Should be self-driven and willing to work hard
Good communication skills. Should know the local language and preferably Hindi &/or English
Good understanding of Retail & Channel selling skills
Good interpersonal skills
Ability to adapt to changing market conditions and customer needs
Willing to travel locally regularly and upcountry periodically
Preferably should have a two-wheeler (along with a two-wheeler licence) for local travel
Key Skills & Competencies:
1. Sales Skills:
Excellent sales and negotiation skills with a proven track record of meeting or exceeding targets.
Strong understanding of the building material industry, products, and market dynamics.
2. Communication Skills:
Good verbal and preferably written communication skills, with the ability to build rapport with diverse clients
Ability to explain complex products and concepts in an easy-to-understand manner
Should be confident in the local language of the trade & also know either Hindi &/or English
3. Analytical & Problem-Solving Skills:
Ability to analyse basic sales data and market trends
Proactive in resolving issues and identifying opportunities for improvement
4. Relationship Management:
Strong interpersonal skills for managing relationships with the entire trade
5. Product Knowledge:
Moderate knowledge of building materials, particularly laminates, is preferred
Ability to stay updated with industry trends, innovations, and competitive products
Education:
Should possess a minimum Bachelor's Degree from a recognised University
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Cell phone reimbursement
Commuter assistance
Health insurance
Leave encashment
Provident Fund
Work Location: In person
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