The Pre-Sales Executive plays a critical role in generating and qualifying leads for the sales team. This position focuses on responding to inquiries, engaging prospective customers, understanding their property requirements, and setting up meetings or site visits for the sales team. The role requires strong communication skills, customer orientation, and the ability to convert inquiries into high-intent leads.
Key Responsibilities
Lead Management & Qualification
Handle inbound inquiries from portals, campaigns, referrals, and walk-ins.
Make outbound calls to generate interest and qualify leads as per project criteria.
Understand customer requirements, preferences, budgets, and timelines.
Maintain and update CRM with accurate lead information and follow-up details.
Customer Engagement
Provide project details, amenities, pricing, location insights, and USPs to prospects.
Share brochures, floor plans, videos, and other marketing materials.
Address preliminary queries and objections before passing leads to sales.
Nurture warm leads through follow-up calls, WhatsApp, SMS, and email communication.
Coordination
Schedule site visits, virtual tours, and meetings for the sales team.
Coordinate with the Sales, Marketing, and CRM teams to ensure seamless lead flow.
Share customer feedback with marketing to improve campaigns and messaging.
Reporting & Data Management
Track daily/weekly lead conversions, follow-ups, and performance metrics.
Prepare and submit MIS reports on lead status, source performance, and conversion ratios.
Required Skills & Competencies
Excellent verbal and written communication skills.
Strong customer handling and persuasion skills.
Ability to understand customer needs and match them to the right property offering.
Good knowledge of real estate market trends (training can be provided).
CRM usage experience preferred (Salesforce, Lead Squared, or similar tools).
Target-oriented and comfortable working in a fast-paced environment.
Qualifications
Bachelor's degree in any field (sales/marketing preferred).
6 Months to 1 years of experience in pre-sales, tele-sales, or customer service.
Experience in real estate pre-sales is an added advantage.
Key Performance Indicators (KPIs)
Lead qualification rate
Number of site visits booked
Lead response time
Lead-to-meeting conversion ratio
CRM accuracy and follow-up discipline
What We Offer
Attractive salary + performance incentives
Growth opportunities in sales and marketing
Training on real estate products and sales processes
Dynamic and supportive work environment
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Flexible schedule
Leave encashment
Experience:
3years: 1 year (Preferred)
Work Location: In person
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