Job Description

Sales Executive -- (BTL / Events / Digital / OOH / Transit)

Location:

Ahmedabad / Pune / New Delhi / Rajkot (open to relocation / travel across assigned states)

Department:

Sales -- Non-ATL (Below-The-Line, Events, Activations, OOH, Digital & Media Sales)

Reports to:

Sales Manager / Regional Head

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About JK Events & Advertising

JK Events & Advertising is a 360 agency delivering events, BTL activations, digital services, OOH & media solutions for national clients (Reliance Digital, Kotak, Poonawalla etc.). We design and execute brand activations, product promotions, experiential campaigns and integrated digital campaigns that make brands impossible to ignore. jkeventsandadvertising.com

Role summary

We're hiring a results-driven

Sales Executive (Non-ATL)

to build relationships, win business and grow revenue for our BTL, events, experiential activations, OOH and digital services. This is a field + inside sales role: you will generate leads, close deals, prepare proposals, coordinate with operations and ensure flawless campaign execution.

Key responsibilities

Hunt for new business: prospect clients across FMCG, retail, BFSI, education, healthcare and local enterprises for events, activations, product promotions, OOH and digital packages. Manage full sales cycle: lead generation ? discovery ? proposal & costing ? negotiation ? contract closing ? handover to operations. Create persuasive proposals, RFP responses and commercial decks (costing, timelines, ROI/footfall estimates). Sell services such as live events, roadshows, product demos, street teams, mascot activities, experiential installs, vehicle branding, and integrated local digital promotions. jkeventsandadvertising.com Achieve monthly/quarterly sales targets and maintain a healthy sales pipeline in CRM. Coordinate with production, operations, creative and logistics teams to ensure deliverables meet client expectations. Own client relationships: regular check-ins, upsell/cross-sell opportunities, feedback capture and case study development. Prepare weekly reports (pipeline, conversions, revenue booked) and forecast accurately. Represent the company at client meetings, trade shows and local events; manage negotiations and client sign-off. Ensure timely collections and follow up on receivables as per company policy.

Who will succeed

1-3 years experience in BTL / events sales, experiential marketing, OOH/activation sales, or agency media sales (not focused on ATL). Proven track record of closing mid-to-large deals (events or activation contracts). Comfortable with field sales, travel (within assigned states), and client-facing negotiations. Good commercial sense: budgeting, markup, costing, and margins. Excellent written & verbal communication; able to create crisp proposals and presentations. Strong stakeholder coordination skills -- liaising with creative, operations, vendors and logistics. High energy, target-oriented, organized and able to work under tight deadlines. Proficiency with MS Office; experience with a CRM (Zoho/HubSpot/Salesforce) is a plus.

Qualifications

Graduate in Marketing / Business / Mass Communication or equivalent. Preferably 1-3 years in events agency, experiential marketing, BTL sales, OOH sales or activation roles. Valid local travel flexibility; two-wheeler/car preferred for field duties.

Compensation & perks

Competitive fixed salary + attractive commission on billed revenue. Performance bonuses, travel allowance, mobile & field expense reimbursement. Growth path: Senior Sales Executive ? Key Account Manager ? Regional Sales Head. Learning: regular training on service offerings and campaign case studies.

How to apply

Email your CV and a 2-line note on your biggest BTL/event deal and add the subject line:

Sales Executive -- [City].

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment Paid time off
Work Location: In person