A sales executive's job description includes generating leads, building client relationships, presenting and demonstrating products, negotiating contracts, and achieving sales targets. They are responsible for the full sales cycle, from finding new business opportunities to closing deals and ensuring customer satisfaction.
Core responsibilities
Prospecting and lead generation: Identify new business opportunities through market research, cold calling, networking, and social media.
Client relationship management: Build and maintain strong relationships with both new and existing clients by understanding their needs and providing ongoing support.
Sales presentations: Prepare and deliver compelling presentations and demonstrations of products or services to potential clients.
Negotiation and closing: Negotiate contract terms and pricing to close deals successfully.
Target achievement: Consistently work towards and meet or exceed monthly, quarterly, and annual sales targets.
Sales administration: Maintain accurate and up-to-date records of all sales activities using a CRM system.
Reporting and analysis: Generate reports on sales performance and market data.
Event participation: Represent the company at trade exhibitions, conferences, and other promotional events.
Collaboration: Work with internal teams (e.g., marketing, customer support) to ensure a seamless customer experience.
Market awareness: Stay informed about industry trends, competitor activities, and market opportunities.
Key skills
Excellent communication and interpersonal skills
Negotiation and persuasion abilities
Strong presentation skills
Customer-focused mindset
Ability to work independently and meet targets
Proficiency with CRM software.
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