Job Description

Job Summary

We are looking for a dynamic and result-oriented Sales Executive (B2B & B2C) to drive primary and secondary sales, develop distributor and retail networks, manage institutional clients, and expand market presence across assigned territories.

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Key Responsibilities

B2B Sales Responsibilities

Develop and manage relationships with distributors, wholesalers, modern trade, and institutional clients

Identify new B2B customers and negotiate pricing, margins, and commercial terms

Handle key accounts and ensure timely order execution and collections

Achieve monthly and quarterly sales targets

Coordinate with supply chain and logistics for smooth order fulfillment

B2C Sales Responsibilities

Increase product visibility and sales through retail outlets, kirana stores, supermarkets, and direct consumers

Execute in-store promotions, product launches, and merchandising activities

Ensure product availability, correct pricing, and shelf visibility

Conduct market visits and gather customer feedback

Market Development

Expand distribution network in assigned territory

Monitor competitor activities, pricing, and schemes

Share market intelligence with management

Support trade marketing activities and promotional campaigns

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Skills & Competencies

Strong understanding of FMCG sales processes (primary & secondary sales)

Experience in B2B and B2C sales

Excellent negotiation and communication skills

Ability to build and manage distributor and retailer relationships

Target-driven and self-motivated

Proficiency in MS Excel, CRM, and sales reporting tools

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Qualifications

Graduate in any discipline (MBA in Sales/Marketing preferred)

Prior experience in FMCG sales preferred

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Leave encashment Life insurance Provident Fund
Experience:

FMCG B2B sales: 1 year (Preferred) FMCG B2C: 1 year (Preferred) FMCG: 1 year (Preferred) Sales Executive FMCG: 1 year (Preferred)
Work Location: In person