Job Description

Position Title
Executive Marketing
Department
Marketing
Name of the Position Holder
Qualification Desired
Diploma / Graduate in any stream
Minimum Experience
Location
Asia Engineering
Reporting To
Manager Marketing
Reportees
-

• Basic Purpose and Objective of the Position

• To implement the marketing strategy and work towards achieving the budgeted targets of the company.
• To increase the profitability of the company through capturing more orders.
• To clearly understand the marketing process and work towards its continual improvement.

• Key Performance Indicators (KPI)

• Qualified lead generated (Quarterly, half-yearly, yearly etc.)
• Lead time taken to convert those lead into customers
• Revenue and profitability (Target vs actual)
• Customer retention
• Growth quantity, value, geographical
• On time payment collection (in case of credit)
• CSI score
• Audit findings and CAPA (if any)
• No of repeated NCs (if any)
• ICSS score

• Roles & Responsibilities

Business Development * Responsible for identifying of clients and fixing an appointment for a meeting / presentation.

• Responsible for giving an introduction / making a presentation about the brand.
• Responsible for explaining about quality, service and benefits of the products, finalizing the order and getting Purchase Orders.
• Responsible for negotiating price and clear technical queries raised by the client.
• Generate request for enquiry and communicate the quotation for the received enquiry.
• Communicate and transfer the purchase orders received to sales and production.
• Continuously follow up with client regarding status update for ordered product and Submit drawings, performance curves as and when required.

Market Analysis * Responsible for classifying the motor market areas and do market analysis.

• Responsible for analyzing about fast, medium and slow moving products and the reasons behind it.
• Responsible for suggesting strategies to improve medium and slow moving products.
• Collect competitors details and work on competing with them to increase our competitive advantage.

Customers * Responsible for evaluating and suggest in selection of customer based on analysis in order to sell the products and give them product knowledge.

• Visit our customers monthly for a regular follow up.

Delivery * Follow up with internal production team to meet the commitment given to client.

• Update the client about the status of delivery.

New Product Development * Responsible for collection of details such as specification, price of competitors products and give inputs to the Design team for New Product Development.

• Co-ordinate for launching new products into market.
• Support your superior in making advertisements and brand promotional activities.

Resolving Customer Complaints * Communicate and instruct the dealer to collect the customer (end user) feedback forms.

• Collect the feedback forms from the customer.
• Ensure customer complaints are received by concern departments, serviced / solved.

Others * Responsible for maintaining QMS records related to Marketing.

• Prepare and send weekly, monthly and MRM report.
• Face internal & external audits along with the superior and close NCs, if any.
• Adhere to company policies.
• Responsible for implementing 5S in your department.
• Take up extra assignments given by the superior.

• Role Specific Competencies

• Market Intelligence / Desk Research
• Product Knowledge
• Negotiation Skills
• Planning and execution
• Persuasive skills
• Networking skills
• MS Office & ISS
• Knowledge on QMS, EMS
• Analytical and problem solving skills
• Time Management

Employee Signature:
Name:
Job Position: Executive Marketing
Date:
Reviewer Signature:
Name: Kumara Murugesan.K
Job Position: Manager Marketing
Date: