Job Description

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Roles and Responsibilities
Role: Sales Director

Organization Context:
ElasticRun is a Deep-Reach Kirana Commerce Platform, unlocking the next wave of consumption in rural India. The platform aggregates Brands and Kirana stores, helping businesses to reach traditionally unserved stores, get permanent shelf space and then mind space of consumers. Technology is at the heart of our platform, a demand generation and fulfilment engine, crowdsourced logistics network; makes it possible to serve small ticket sizes of individual stores.

Position Summary
As the company embarks on a hyper growth journey, it is seeking to expand in rural reach in the Region. The Sales Director, FMCG Sales role is a strategic business head role being a part of the key leadership team responsible for building the sales and distribution business in a geographical region.


Responsible for complete P&L of the business vertical of the region, enabling it to grow multi-fold in the semi urban and rural areas. Responsible for agreed revenue growth levels for each product and category mix.


Overseeing strong workforce development, employee satisfaction and engagement, maximizing growth potential of employees and strong succession planning.


The person will have hands-on experience in managing multi brand sales, enabling functions, operation, partner performance management, brand relationships to drive business excellence. The individual will work closely with the Founders, business leaders in building and implementing a strategic growth vision for the company to become a Provider of Choice. When shopkeepers think of buying in any vicinity of semi urban and rural areas, they should think ElasticRun.

Key Responsibilities:

• Manage end-to-end of the business goal, functional KPI’s including set-up to operations and sales, with overall P&L responsibility in the geographical regions.
• Responsible to get big, fast, and stay fit (profitable).
• Deploy strategic efforts to improve customer experience metrics. Address the pain-points to retain the customer and churn, maximize an existing customer's share of wallet, etc.
• Build a network of partners to fulfill and supply FMCG goods and commodities to retail stores. Create and monitor the process to equip and train them to exceed the SLA, manage volume, quality, cost efficiently.
• Work closely with central sale, tele-sales team to drive the revenue generation opportunity.
• Build excellent connect with existing and new Brands across.
• Responsible for the overall stewardship and internal controls within the regions for all process standards.
• Build, Lead and manage the Sales and operations team. Define SMART goals and operating KPI’s in line with organizational/regional objective.
• Conduct periodic business review or balanced scorecard into action to achieve top line and bottom-line targets.
• Develop the culture of Respect & Result, build core competencies and drive performance. Hire the Best. Take ownership to mentor, coach team on their career growth plan.
• Regulatory compliance, drive safety first culture, implement 5S as key step in establishing a Lean warehouses and greatest operation standards.
  

CANDIDATE PROFILE


Ideal Experience
16+ years of large-scale business operations in realizing business strategy. A seasoned sales leader with hands-on experience of managing revenue & profitability performance at regional level.

Scale up/ Transformation experience.
Experience of working in a past-faced, high growth environment in the region is desired. Exposure to field sales, key account management acquisition and maintenance, business development, warehousing and distribution, ground operations, extensive multi-geography professional experience in India will be an added plus.

Business partnering
Must have demonstrated abilities and a proven track record of working closely with the business/ CEO in driving growth, accelerating market penetration through strategic supply management and operational efficiency.

Industry relevance
Must have experience of working in consumer facing, warehousing and distribution led FMCG, telecom, tech-savvy supermarkets, e-commerce, or consumer-focused industries /or allied sectors.

Qualification pedigree
MBA/Postgraduate from reputed B-School, preferably Operations, Sales & Marketing.

CORE COMPETENCIES

Entrepreneurial Mindset –Drive a strong sense of ownership and accountability from every action. Strive to be creative and innovative in all its endeavors. Simplify our customers' lives. Think ahead and find new opportunities.

Analytical Thinking-Evaluates and interprets situations or issues that are complex or multidimensional and integrates the analyses into a complete, comprehensive response and drawing logical conclusions.

Building and Managing Partnership –Use effective mechanisms to attract, engage and scale the business partners and colleagues to achieve industry-leading performance, quality, and service excellence.

Constructive Challenge-Contributes to an environment where people at all levels stand up for their ideas and where the status quo can always be challenged for the better.

Shaping Direction-Develop and communicate strategies, bold directions and goals that inspire results. Provides clear milestones and lines of accountability for team decisions and actions.

Business Acumen –Demonstrate the larger techno-commercial / business perspective in all thoughts and decisions.

Building and Leading Teams-Recognize exceptional talent and invest in them ahead of time. Foster an environment that promotes teamwork and collective capabilities to work seamlessly.

ElasticRun is an equal opportunity employer and is dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices


For more information on ElasticRun, please visit: https://www.elastic.run/about_us.html


Role:Sales Head (B2C)
Salary: Not Disclosed by Recruiter
Industry:FMCG
Functional Area:Sales & Business Development
Role Category:Retail & B2C Sales
Employment Type:Full Time, Permanent
Key Skills
Sales HeadEBITAProfitabilityP&LSales StrategySales & DistributionFMCGRegional Head
Education
UG:B.Tech/B.E. in Any Specialization
PG:MBA/PGDM in Any Specialization
Company Profile
ElasticRun
Elasticrun is a Deep-Reach Logistics Platform, unlocking the next wave of consumption in India. Its unique model enables its customers to reach consumers who have been inaccessible through traditional logistics networks. Elasticrun is aggregating kirana stores and other small businesses through mobile technology to create an asset-light logistics network. In addition to the ability to reach deeper rural areas, ElasticRun offers 'elastic capacity' and 'variable cost' logistics network. This enables Elasticrun customers to absorb the high volatility in demand and scale seamlessly on a variable cost model. Elasticrun is a key player to service the low-density areas of India. Through its network, ElasticRun platform would channel trade, finance and data of $500 bn consumption in India. It aspires to become the default enabler of Infrastructure for Indian consumption. ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by Naspers, Kalaari Capital and Avataar Ventures.
Company Info


Recruiter Name:Sumit Gupta
Contact Company:ElasticRun
Website:http://careers.elastic.run