Job Description

About AppsFlyer
AppsFlyer is a global leader in marketing measurement, analytics, and engagement technologies. We enable over 12,000 of the world's leading brands to make better decisions, optimize customer journeys, and drive sustainable growth.
With deep roots in mobile, a strong product foundation, and a client-first culture, we continue to shape the marketing technology landscape. Over the past decade, we've built a market-leading position in India from the ground up-founded on trust, strategic execution, and customer obsession.
Now, as we look to scale our India revenue from a high double-digit million-dollar business to triple digits in the next few years, we are seeking a dynamic senior sales leader to shape and execute the next phase of our growth story.
The Opportunity
This is a rare opportunity to lead one of the most strategic and fastest-growing regions within AppsFlyer. Reporting to the General Manager - India and working closely with APAC and global leadership, you will be responsible for driving the India commercial engine end to end.
You will lead a growing sales organization across individual contributors and team leads, and work in tight alignment with Customer Success, Marketing, Partnerships, and Product to deliver market impact. The role calls for a hands-on leader who can operate with strategic clarity, execution rigor, and team empathy.
Be directly responsible for scaling revenue for the expected revenue growth, with high forecast accuracy, team expansion, and commercial innovation. You will own both the plan and the outcomes.
Key Responsibilities
Sales Strategy & Market Development
- Lead the development and execution of the India growth strategy aligned with global and regional goals.
- Prioritize key verticals and high-potential accounts across the internet, consumer tech, BFSI, e-commerce, OTT, gaming, and fintech landscapes.
- Build and refine localized GTM models, pricing strategies, and client engagement frameworks tailored to the India ecosystem.
Revenue Leadership
- Own India's revenue performance across new logo and farming, forecasting, ensuring disciplined pipeline management and deal execution.
- Partner cross-functionally with CSMs, Marketing, Product, Partnerships,Legal, and Finance teams to deliver seamless and scalable growth.
- Drive and close complex enterprise deals, while strengthening long-term client relationships and renewals.
- Build the discipline of Making Enterprise Account Plans, Drive QBRs and other strategic initiatives
People & Team Management
- Lead and inspire a team of high-performing sales professionals and team leaders across India.
- Recruit, coach, and retain top talent while fostering a high-performance, values-driven culture.
- Establish scalable sales processes, accountability frameworks, and strong team collaboration norms.
Executive Engagement & Market Influence
- Represent AppsFlyer in strategic client conversations at the CXO level.
- Build strong executive relationships across India's digital-first companies, creating long-term commercial partnerships.
- Advocate for India market needs across global product, strategy, and support functions.
What We're Looking For:
- A minimum of 12 years of experience in enterprise SaaS or technology sales, with at least 5 years in a senior leadership role.
- Proven ownership of at least $20M ARR, with experience in managing end to end sales cycle.
- Experience selling into existing accounts and acquiring new logos
- A deep understanding of India's B2C and digital economy, especially app-first businesses across key sectors.
- Strong relationships at the CXO level, with demonstrated ability to lead complex, multi-stakeholder sales cycles.
- Prior experience managing and scaling high-performing sales teams, including team leads and enterprise ICs.
- Strong strategic thinking and execution discipline; able to build and scale teams, processes, and market presence.
- Familiarity with CRM systems and operational rigor in forecasting, pipeline reviews, and performance metrics.
- Collaborative working style with cross-functional stakeholders, including Marketing, Product, Customer Success, and Legal.
- Outstanding communication and presentation skills; credible and persuasive with senior decision-makers.
Location and Travel:
This role is based in Bangalore, with travel across India (30-50%) as required.
Bonus Points:
- A strong reputation within the Indian mobile or SaaS ecosystem.
- Prior experience in scaling regional GTM motions or launching new business lines.
- Recommended by an AppsFlyer employee.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
Oren Kaniel, CEO