Job Description

Strategic Planning
1.Sales Strategy Development:

• Design and implement national sales strategies to achieve company revenue and growth targets.

• Align sales plans with overall business objectives, ensuring coordination across product categories and regions.

2.Market Analysis:

• Conduct market research to identify growth opportunities, consumer trends, and competitive dynamics.

• Analyze sales data to forecast demand and identify underperforming markets or products.

3.Budget Management:

• Develop and manage the national sales budget, ensuring efficient allocation of resources.

• Optimize trade spends, promotions, and channel-specific investments.

Team Leadership & Training
4.Sales Team Development:

• Lead and mentor regional sales managers and teams to ensure high performance.

• Help training team to develop the training programs to enhance skills in negotiation, customer management and product knowledge.

5.Performance Monitoring:

• Establish Key Performance Indicators (KPIs) for sales teams and monitor their performance.

• Provide regular feedback and implement performance improvement plans as needed.

Channel & Distribution Management
6.Channel Strategy:

• Develop and optimize multi-channel strategies (Specifically general trade)

• Ensure effective distribution coverage and penetration in urban and rural markets.

7.Distributor Management:

• Build strong relationships with distributors and ensure adherence to company policies.

• Monitor distributor performance, resolve conflicts, and ensure timely stock availability.

8.Route-to-Market (RTM) Optimization:

• Implement RTM strategies to enhance efficiency in product delivery and service.

Sales Execution
9.Promotional Campaigns:

• Evaluate and oversee sales promotions and trade marketing initiatives.

• Collaborate with marketing teams to ensure campaigns align with sales goals.

10.Product Launches:

• Plan and execute new product launches across the national market.

• Coordinate with supply chain and marketing to ensure seamless execution.

Data-Driven Decision Making
11.Sales Analytics:

• Use analytics tools to track sales trends, identify opportunities, and measure ROI of initiatives.

• Provide actionable insights to stakeholders based on sales and market performance data.

12.Reporting:

• Prepare and present monthly, quarterly, and annual sales performance reports to senior management.

• Highlight key achievements, challenges, and strategic recommendations.

Stakeholder Collaboration
13.Cross-Functional Coordination:

• Collaborate with marketing, supply chain, and ethical teams to ensure alignment on goals and strategies.

• Address any issues affecting sales performance, such as stockouts or logistical challenges.

14.Customer Relationship Management:

• Maintain relationships with key clients and partners to ensure customer satisfaction and long-term partnerships.

Innovation and Adaptability
15.Adapt to Trends:

• Stay updated on industry trends, consumer behavior, and technological advancements.

• Innovate sales processes and tools, leveraging digital platforms and systems for efficiency.

16.Crisis Management:

• Handle sales-related challenges, such as supply chain disruptions, market crises, or regulatory changes, proactively.

Skills Required