Job Description

Key Responsibilities:

1. Market Penetration (B2B, B2C, P2P & B2G):

- Identify growth opportunities in B2B, B2C, P2P, and B2G verticals.

- Develop segment-specific strategies to enter and expand in untapped markets.

- Conduct market research to analyze consumer behavior, industry trends, and competitor activities.

- Build brand presence in target regions through networking, collaborations, and field outreach.

2. Marketing Campaign Strategizing (Online & Offline):

- Plan and execute integrated marketing campaigns tailored for B2B, B2C, P2P, and B2G audiences.

- Manage digital marketing initiatives including SEO/SEM, social media, email marketing, and paid ads.

- Organize and oversee offline activities such as events, pop-ups, roadshows, and community/government meetups.

- Collaborate with creative and content teams to develop engaging promotional assets.

3. Lead Generation:

- Develop robust lead generation strategies for all four segments (businesses, consumers, individual users, and government entities).

- Utilize LinkedIn, sales platforms, and referral programs to build a consistent pipeline.

- Track and nurture leads through different stages of the sales funnel.

- Conduct cold calls, networking, and outreach to convert prospects into warm leads.

4. Client Acquisition & Relationship Management:

- Convert leads into loyal clients through effective sales pitching, demos, and follow-ups.

- Customize proposals and presentations based on client needs and segment.

- Build long-term relationships and maintain client satisfaction across B2B, B2C, P2P, and B2G.

- Ensure seamless onboarding and after-sales support.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Business, or related discipline.

- 2+ years of experience in sales and marketing, preferably across B2B and B2C domains.

- Excellent verbal and written communication skills.

- Familiarity with digital tools (Google Ads, Meta Ads, email automation, etc.).

- Strong interpersonal, negotiation, and presentation skills.

- Proactive, creative, and target-oriented mindset.

Preferred Qualifications:

- Exposure to peer-to-peer marketing or community/government engagement campaigns.

- Multilingual skills to support regional market penetration.

Job Types: Full-time, Permanent

Pay: ₹320,000.00 - ₹500,000.00 per year

Benefits:

Flexible schedule Paid sick time Paid time off
Experience:

Sales: 1 year (Required)
Language:

English (Required)
Work Location: In person

Speak with the employer

+91 9998902962