Job Description

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Overview
CE handles single/multiple distributors ranging over different scale of business. They are
the representation of PepsiCo in market who is responsible for planning, deploying and
executing joint business plans and driving sustainable sales capability.
The CE will help distributor expand their business by coaching and working with the DB
and/or the team of sales representatives. They will be instrumental in resolving market
challenges and ensuring incremental business.
Responsibilities
Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reports
• Communicates incentives and motivates salesperson to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications
Competencies
Knowledge
1. FMCG Sales and Distribution Model
2. Computer - Excel, Word, Outlook
3. Local language (good to have) and Basic English
4. Data proficiency - ROI Model

Skills Required