The Sales and Marketing Specialist will play a key role in driving business growth and revenue for our online tutoring platform. The successful candidate will be responsible for developing and executing sales and marketing strategies to attract new customers, retain existing ones, and promote our brand.
KRA: Task / Activities
Develop and execute sales and marketing strategies to achieve business objectives
Identify and pursue new business opportunities through lead generation, prospecting, and relationship-building
Build and maintain relationships with existing customers to drive retention and upselling
Collaborate with the content team to develop marketing materials, such as posters,blog posts, social media content, and email campaigns
Manage and optimize our online presence, including our website, social media, and online advertising
Analyze market trends, competitor activity, and customer feedback to inform sales and marketing strategies
Develop and manage sales and marketing budgets, tracking ROI and making data-driven decisions
Collaborate with cross-functional teams, including product development and customer support, to ensure alignment and effective communication
KPI: Performance Metrics
Develop and execute sales and marketing strategies to achieve business objectives
Identify and pursue new business opportunities through lead generation, prospecting, and relationship-building
Build and maintain relationships with existing customers to drive retention and upselling
Collaborate with the content team to develop marketing materials, such as blog posts, social media content, and email campaigns
Manage and optimize our online presence, including our website, social media, and online advertising
Analyze market trends, competitor activity, and customer feedback to inform sales and marketing strategies
Develop and manage sales and marketing budgets, tracking ROI and making data-driven decisions
Collaborate with cross-functional teams, including product development and customer support, to ensure alignment and effective communication
Required Skills
Bachelor's degree or Master's degree in Marketing, Business, or a related field
Proven experience in sales and marketing, preferably in the education or technology sectors
Strong understanding of sales and marketing principles, including lead generation, conversion, and retention
Excellent communication, interpersonal, and presentation skills
Ability to work in a fast-paced environment and prioritize multiple tasks and projects
Proficiency in Microsoft Office, Google Suite, and marketing automation tools
Experience with CRM software, such as Salesforce,Odoo or HubSpot
Knowledge of digital marketing tools, such as Google Analytics, AdWords, or Facebook Ads
Familiarity with content management systems, such as WordPress or Drupal
Certification in sales or marketing, such as HubSpot Inbound Sales or Google Analytics Certification
Experience with data analysis and reporting tools.
Attitude Required for This Position
Results-driven and sales-oriented, with a strong desire to meet and exceed sales targets
Creative and innovative, with a willingness to try new approaches and take calculated risks
Collaborative and team-oriented, with excellent interpersonal and communication skills
Adaptable and flexible, with the ability to pivot quickly in response to changing circumstances
Passionate about education and technology, with a commitment to delivering high-quality solutions that meet the needs of our customers.
Job Type: Full-time
Pay: ₹250,000.00 - ₹350,000.00 per year
Experience:
sales marketing: 2 years (Required)
Work Location: Remote
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