Job Description

Job Title: Sales and Marketing Specialist

About the Role:

We are looking for a Salesforce Sales Engagement-focused professional with hands-on

experience in Salesforce Account Engagement (Pardot). This role combines technical

Salesforce expertise, marketing automation, and content creation to drive high-

performing sales and marketing engagement programs.

You will own Salesforce Sales Engagement, craft personalized cadences, optimize

outreach, and ensure seamless collaboration between sales and marketing teams.

Key Responsibilities:

Serve as the primary owner of Salesforce Sales Engagement for Sales and BDR/SDR teams. Build, test, and optimize cadences, email templates, call scripts, and LinkedIn messaging sequences for targeted personas and campaigns. Act as a content creator, producing engaging and conversion-focused messaging aligned with brand tone. Segment leads and accounts to create personalized, high-impact cadences. Leverage automation for follow-ups, task assignments, and reminders. Monitor engagement metrics (opens, replies, call connects) and optimize cadences and messaging. Conduct A/B testing to determine the highest-performing sequences. Build Salesforce dashboards and reports to track pipeline impact, engagement,and team performance. Apply advanced personalization techniques, including dynamic fields and AI-based suggestions. Prioritize and route leads based on engagement scores to ensure timely follow-up by the right rep. Establish feedback loops with sales teams to continuously improve cadences and content. Maintain data accuracy, automation flows, and user setup in Salesforce Sales Engagement.Provide training, playbooks, and best practices for users on cadence structure, messaging tone, and engagement strategies. Ensure all outreach activities comply with GDPR, CAN-SPAM, and email regulations.

Salesforce Account Engagement (Pardot):

Design and optimize email campaigns, nurture programs, and automation rules. Manage prospect segmentation, lead scoring, and grading models. Ensure data accuracy and sync between Salesforce and Pardot. Analyze performance and provide actionable insights to sales and marketing teams. Experience with HubSpot or other marketing automation platforms is a plus.

Required Skills & Qualifications:

Master's degree in Marketing, Business, Information Systems, or related field. 3-5 years of experience with Salesforce CRM (Sales Cloud) and Account Engagement (Pardot). Deep knowledge of Salesforce Sales Engagement: cadence building, segmentation, automation, analytics, A/B testing, dashboards, lead routing, feedback loops, advanced personalization, and adoption management. Strong content creation skills for sales and marketing outreach. Proficiency in marketing automation, lead management, campaign workflows, reports, and dashboards.

Preferred Skills:

Familiarity with ZoomInfo, LinkedIn Sales Navigator, or other lead intelligence tools. Basic HTML/CSS knowledge for email/landing page edits. Experience working cross-functionally with marketing, sales, and operations teams. Strong communication, analytical, and organizational skills.
Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Benefits:

Cell phone reimbursement Internet reimbursement Provident Fund
Work Location: Remote