The Sales and Marketing Manager in Real Estate is responsible for leading business development initiatives, driving property sales, and overseeing marketing campaigns to generate leads and enhance brand presence. This role requires a strategic thinker with hands-on experience in both sales operations and real estate marketing. The ideal candidate will understand the dynamics of the property market, buyer behavior, and the local regulatory landscape to deliver impactful sales and marketing results.
Key Responsibilities:
Develop and implement sales strategies to meet or exceed property sales targets.
Plan and execute marketing campaigns for residential, commercial, and rental properties across digital and offline channels.
Generate and nurture leads through digital marketing, property portals, real estate exhibitions, and broker networks.
Manage and train a team of sales executives, ensuring effective follow-ups and deal closures.
Maintain relationships with clients, brokers, developers, and other stakeholders.
Oversee marketing materials including brochures, videos, social media posts, and listings.
Conduct market analysis and competitor research to identify trends, pricing strategies, and promotional opportunities.
Coordinate property site visits, open houses, and client meetings to support the sales process.
Monitor marketing KPIs and sales performance, providing regular reports to senior management.
Ensure all marketing and sales activities comply with local real estate regulations and brand guidelines.
Requirements:
Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field.
4-6 years of experience in sales and marketing, with at least 2 years in the real estate sector preferred.
Proven track record of achieving property sales targets and managing successful marketing campaigns.
Strong knowledge of real estate market trends, property valuation, and buyer behavior.
Excellent interpersonal, negotiation, and communication skills.
Proficiency in CRM tools (e.g., Salesforce, Zoho CRM), property listing platforms (e.g., MagicBricks, 99acres), and digital marketing tools.
Ability to manage multiple projects and lead teams in a fast-paced, target-driven environment.
Familiarity with local property laws, RERA guidelines, and documentation processes is a plus.
Strong analytical and problem-solving skills, with a results-oriented approach.
Job Types: Full-time, Part-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
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