Job Description

1. Strategy & Planning

Develop and implement

sales and marketing strategies

to achieve business targets. Create

annual/quarterly sales forecasts

, budgets, and performance plans. Analyze market trends and competitor activities to identify new opportunities.

2. Sales Management

Lead and manage the

sales team

, providing guidance, training, and performance monitoring. Set

monthly/quarterly sales targets

and ensure timely achievement. Build and manage a healthy

sales pipeline

and ensure CRM hygiene. Conduct client meetings, negotiations, and close key deals. Maintain strong relationships with key accounts and high-value clients.

3. Marketing Management

Plan and supervise

digital marketing campaigns

, branding activities, and promotional strategies. Oversee execution across channels such as social media, email, website, and offline promotions. Coordinate with the creative team for marketing materials, ads, and content. Measure and evaluate campaign performance to optimize spend and outcomes.

4. Lead Generation & Conversion

Develop and refine

lead generation strategies

for both inbound and outbound channels. Work closely with sales executives to improve MQL ? SQL ? Deal conversion rates. Ensure effective follow-up and engagement with prospects through various touchpoints.

5. Team Leadership & Coordination

Recruit, train, and manage sales and marketing teams. Conduct weekly review meetings and performance evaluations. Collaborate with other departments (Product, Operations, Finance) for aligned execution.

6. Client Relationship Management

Build long-term, trust-based relationships with customers. Understand client needs and offer relevant solutions. Manage escalations and provide timely resolutions.

7. Reporting & Documentation

Prepare weekly, monthly, and quarterly

sales and marketing performance reports

. Present insights and recommendations to senior management. Maintain all documentation for campaigns, deals, and client interactions.

8. Brand & Market Expansion

Explore new market segments and geographic locations for business expansion. Develop partnerships, collaborations, and B2B alliances to boost business reach.

9. Budgeting & Resource Allocation

Manage the

sales and marketing budget

, ensuring effective utilization. Evaluate ROI of campaigns, tools, and sales initiatives.

10. Innovation & Improvement

Keep updated with latest

sales technologies

, marketing tools, and industry trends. Introduce new ideas to improve customer acquisition and retention.
Job Type: Full-time

Pay: ₹30,000.00 - ₹80,000.00 per month

Work Location: In person