Job Description

Sales and Marketing Manager - Signboard & Visual Communications

Location: Thiruvalla / Kottayam, Kerala
Employment type: Full-time | On-site with local travel
Department: Sales & Business Development

About TrueAds

TrueAds Pvt. Ltd. is a fast-growing signage and visual-branding manufacturer established in 2017. We design, fabricate, and install a full spectrum of solutions--LED display vehicles, neon and ACP signboards, UV/solvent prints, corporate gifts, and more--helping businesses across Kerala stand out. To accelerate our regional growth, we are hiring a high-energy

Sales and marketing Manager

to win new accounts, nurture client relationships, and hit revenue targets.

Key Responsibilities

Prospect & lead-generate

Identify and qualify new B2B opportunities via cold calls, site visits, LinkedIn/WhatsApp outreach, BNI networks, and referrals.

Solution selling

Understand client branding objectives and propose the right mix of signage (illuminated letters, pylon signs, way-finding, vehicle wraps, etc.) and printing services. Prepare themed presentations, samples, and cost estimates using our in-house design team.

Pipeline management

Maintain opportunities in CRM, update deal stages, forecast monthly revenue, and meet conversion KPIs.

Site surveys & quotations

Conduct on-site measurements, capture photographs, coordinate with engineering for accurate BOQs, and submit competitive quotes.

Negotiation & closing

Handle objections, finalize commercials, and secure purchase orders while protecting margin guidelines.

Account servicing

Liaise with production to monitor job progress, arrange installation schedules, and ensure on-time project hand-over. Upsell maintenance contracts, rebranding projects, and seasonal marketing campaigns.

Market intelligence

Track competitor activity, price trends, and material innovations; share insights with management for product development.

Reporting

Submit daily call reports, weekly funnel reviews, and monthly revenue analysis to the Sales Manager.
Qualifications & SkillsMust-HaveNice-to-Have3-5 years' B2B field-sales experience (print/signage/advertising or related building-materials industry)Diploma/Degree in Marketing, Business, or DesignStrong hunter mentality with proven new-logo winsFamiliarity with CorelDRAW / Illustrator for quick mock-upsExcellent communication in Malayalam & English; Hindi a plusKnowledge of LED modules, ACP, vinyl, and fabrication processesValid two-wheeler licence & willingness for daily client travelExisting network in hospitals, retail chains, architectsWhat We Offer

Competitive pay:

?25000- ?30000 CTC / month + uncapped incentives

Allowances:

Fuel + mobile reimbursement

Tools:

Laptop, CRM access, catalogue kit, sample boards

Training:

Product, design-basic, and consultative-selling workshops
How to Apply

Click

"Apply Now"

on Indeed or email your CV with the subject

"Marketing and Sales Manager - Signage"

to

career@gmail.com

Short-listed candidates will have a phone screening followed by an in-person interview at our Thiruvalla head office.

Job Types: Full-time, Permanent

Pay: From ?25,000.00 per month

Benefits:

Paid time off
Language:

English (Preferred)
Work Location: In person