Job Description

Job Title: Marketing & Sales Lead (D2C Brand)

Location: Mumbai

Type: Full-time

Role Overview

Lead the D2C launch of a health & wellness brand, drive brand visibility, and accelerate online sales from zero to scale.

Key Responsibilities

Execute go-to-market strategy for the D2C launch

Build and manage performance marketing campaigns (Meta, Google, emerging platforms)

Drive sales growth via website, marketplaces, and strategic partnerships

Develop content and brand marketing strategies (storytelling, influencers, community)

Lead customer acquisition, retention, and CRM (email, WhatsApp, loyalty programs)

Optimize sales funnels, track KPIs, and scale successful initiatives

Collaborate with product and design teams for market fit and brand resonance

Requirements

4-7 years' experience in D2C marketing & sales (FMCG, nutraceuticals, or lifestyle brands preferred)

Strong expertise in digital marketing and performance growth

Proven record of scaling online sales from launch/early stage

Understanding of consumer insights, e-commerce trends, and growth tactics

Self-starter able to build and lead a team

Passion for health, fitness, and wellness a plus

Benefits

Opportunity to build a brand from the ground up

Fast-paced, entrepreneurial environment

Competitive salary + performance incentives

Growth into leadership roles

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s):

Are you comfortable working 6 days a week? Are you available to join immediately? Do you live near Lower Parel and are you comfortable commuting to the location?
Work Location: In person